The Nielsen Company & Billboard’s 2010 Music Industry Report

Album Sales Down 13% in 2010; Digital Track & Digital Album Sales Reach New Highs

NEW YORK--()--Nielsen SoundScan, the entertainment industry's data information system that tracks unit point-of-purchase sales of recorded music product and Nielsen BDS, the music industry’s leading music performance monitoring service- which power many of the Billboard charts- have announced the 2010 calendar year sales and airplay monitoring data for the 52-week period January 4, 2010 through January 2, 2011.

     

OVERALL MUSIC SALES (1/04/10 – 1/02/11)

OVERALL ALBUM SALES (1/04/10 – 1/02/11)

(ALBUMS, SINGLES, MUSIC VIDEO, DIGITAL TRACKS – IN MILLIONS)

(INCLUDES ALL ALBUMS & TRACK EQUIVALENT ALBUMS – IN MILLIONS)

UNITS SOLD

2010

2009

% Chg.

UNITS SOLD

2010

2009

% Chg.

1,507

*1,545

- 2.4% 443.4 489.8 - 9.5%
 

TOTAL ALBUM SALES (1/04/10 – 1/02/11)

INTERNET ALBUM SALES (1/04/10 – 1/02/11)

(INCLUDES CD, CS, LP, DIGITAL ALBUMS - IN MILLIONS) (PHYSICAL ALBUM PURCHASES VIA E-COMMERCE SITES, IN MILLIONS)

UNITS SOLD

2010

2009

% Chg.

UNITS SOLD

2010

2009

% Chg.

326.2 373.9 - 12.7% 24.9 25.3 - 1.6%
 

DIGITAL TRACK SALES

DIGITAL ALBUM SALES

(1/04/2010 – 1/02/2011 - IN MILLIONS)

(1/04/2010 – 1/02/2011 - IN MILLIONS)

UNITS SOLD

2010

2009

% CHG.

UNITS SOLD

2010

2009

% CHG.

*1,172 1,159 1.0% *86.3 76.4 13.0%
 

TOTAL LP ALBUM SALES (1/04/10 – 10/2/11)

HOLIDAY SEASON ALBUM SALES (11/08/10 – 12/26/10)

(LP/VINYL ALBUMS - IN MILLIONS)

(Physical & Digital ALBUM SALES DURING HOLIDAY SEASON: IN MILLIONS)

UNITS SOLD

2010

2009

% Chg.

UNITS SOLD

2010

2009

% Chg.

*2.8 2.5 14.0% 71.6 80.2 -10.7%
 

*Denotes a Nielsen SoundScan sales record

   

2010 GENRE ALBUM SALES REPORT

CURRENT VS. CATALOG ALBUM SALES

(1/04/10-1/02/11 – IN THOUSANDS)

(1/04/10-1/02/11 - IN MILLIONS)

 

 

           

Genre

2010

2009

% Chg.

Overall Albums

2010

2009

% Chg.

Alternative 53,727 68,195 -21% Current 187.3 209.9 - 11%
Christian/Gospel+ 24,226 27,822 -13% Catalog 138.9 163.9 - 15%
Classical 8,957 12,140 -26% Deep Catalog 106.1 123.4 - 14%
Country 43,718 46,130 -5%
Jazz 8,780 11,779 -25%

Physical Albums:

2010

2009

% Chg.

Latin 12,350 16,496 -25% Current 143.0 170.8 - 16.2%
Metal 32,554 38,734 -16% Catalog 97.0 126.6 - 23.4%
New Age 1,660 2,354 -29% Deep Catalog 74.9 95.9 - 21.9%
R&B 57,871 69,889 -17%

Rap

27,328

26,441

3%

Digital Albums:

2010

2009

% Chg.

Rock 103,709 124,164 -16% Current 44.3 39.1 13%
Soundtrack 16,412 18,980 -14% Catalog 41.9 37.3 12%
Deep Catalog 31.2 27.5 13%
(Note: Titles may appear in more than one genre.)
+Sales figures tracked by Christian SoundScan
   

DIGITAL TRACK SALES BY DECADE*

CURRENT VS. CATALOG DIGITAL TRACK SALES

(1/04/10-1/02/11 – IN THOUSANDS)

(1/04/10-1/02/11 – IN MILLIONS)

             

Decade

2010

2009

% Chg.

% Tot Sales

Overall Track Sales

2010

2009

% Chg.

2010’s 251,000 na 21.0% Current 523.0 507.7 6%
2000’s 743,000 979,328 - 22% 64.0% Catalog 648.5 688.7 - 2%
1990’s 85,141 105,470 - 16% 7.0%
1980’s 38,316 49,883 - 21% 3.0%
1970’s 30,966 36,988 -14% 3.0%
1960’s 16,933 15,628 12% 1.0%
1950’s 2,977 2,929 4% 0.3%
1940’s 652 759 - 12% 0.05%
 

*Digital Tracks sales of songs recorded during the specified decade.

 

2010 YEAR-TO-DATE RECORD COMPANY MARKET SHARE (1/04/10 - 1/02/11)

(Reflects the market share for the entire entity, including sub-distributed companies, for the 52-week year)

                   

TOTAL ALBUMS (Catalog & Current Titles)

 CURRENT ALBUMS

CATALOG ALBUMS

 

2010

2009

2010

2009

2010

2009

UMG 30.84% 30.20% UMG 34.61% 33.95% UMG 25.77% 25.41%
SME 27.95% 28.58% SME 27.48% 27.40% SME 28.59% 30.10%
WMG 20.01% 20.55% WMG 18.44% 20.05% WMG 22.12% 21.19%
EMI 10.18% 9.20% EMI 9.62% 7.83% EMI 10.93% 10.94%
OTHERS 11.02% 11.47% OTHERS 9.85% 10.77% OTHERS 12.60% 12.36%
 
 

PHYSICAL ALBUMS (Catalog & Current Titles)

DIGITAL ALBUMS (Catalog & Current Titles)

DIGITAL TRACKS

 

2010

2009

2010

2009

2010

2009

UMG 32.06% 31.05% UMG 27.47% 26.92% UMG 33.30% 32.99%
SME 29.31% 29.71% SME 24.18% 24.21% SME 25.28% 24.95%
WMG 19.07% 19.97% WMG 22.60% 22.80% WMG 19.58% 20.23%
EMI 9.99% 9.01% EMI 10.71% 9.92% EMI 8.36% 7.85%
OTHERS 9.57% 10.26% OTHERS 15.03% 16.14% OTHERS 12.51% 13.42%
 

BILLBOARD’S TOP SELLING ALBUMS & ARTISTS, BASED ON NIELSEN SOUNDSCAN DATA

*for the 2010 Calendar Year

             

2010 TOP TEN SELLING ALBUMS

2010 TOP TEN SELLING ARTISTS

(1/04/2010-1/02/2011)

(Based on Album sales from 1/04/2010-1/02/2011)

 

Title/Artist

Units Sold

Artist

Units Sold

1

Recovery/ Eminem

3,415,000 1 Taylor Swift 4,470,000
2

Need You Now/ Lady Antebellum

3,089,000 2 Eminem 4,317,000
3

Speak Now/ Taylor Swift

2,960,000 3 Lady Antebellum 3,848,000
4

My World 2.0/ Justin Bieber

2,319,000 4 Justin Bieber 3,728,000
5

The Gift/ Susan Boyle

1,852,000 5 Glee Cast 3,603,000
6

Fame/ Lady Gaga

1,591,000 6 Susan Boyle 2,711,000
7

Soldier Of Love/ Sade

1,300,000 7 Lady Gaga 2,591,000
8

Thank Me Later/ Drake

1,269,000 8 Michael Jackson 2,118,000
9

Raymond V Raymond/ Usher

1,183,000 9 Zac Brown Band 1,824,000
10.

Animal/ Ke$ha

1,143,000 10. Beatles 1,697,000

2010 TOP TEN SELLING DIGITAL SONGS

       

2010 TOP TEN SELLING DIGITAL ARTISTS

(Combines all versions of same Song -1/04/2010-1/02/2011)

(Based on Digital Track sales from 1/4/2010 - 1/2/2011)

 
 

Title/Artist

 

Units Sold

Artist

Units Sold

1

California Gurls/ Katy Perry feat. Snoop Dogg

4,398,000

1

Eminem

15,673,000

2

Hey, Soul Sister/ Train

4,314,000

2

Ke$ha

13,497,000

3

Love The Way You Lie/ Eminem feat. Rihanna

4,245,000

3

Lady Gaga

11,891,000

4

Dynamite/ Taio Cruz

4,083,000

4

Katy Perry

11,837,000

5

Airplanes/ B.o.B. feat. Hayley Williams

4,004,000

5

Black Eyed Peas

11,337,000

6

OMG/ Usher feat. Will.i.am

3,763,000

6

Usher

10,717,000

7

Not Afraid/ Eminem

3,414,000

7

Glee Cast

10,654,000

8

Just The Way You Are/ Bruno Mars

3,276,000

8

Rihanna

10,099,000

9

Break Your Heart/ Taio Cruz feat. Ludacris

3,245,000

9

Taylor Swift

9,912,000

10.

Need You Now/ Lady Antebellum

3,182,000

10.

B.o.B.

9,118,000

       

2010 TOP TEN SELLING DIGITAL TRACKS

2010 TOP TEN SELLING DIGITAL ALBUMS

(1/04/10 – 1/02/2011)

(1/04/2010-1/02/2011)

     

Title/Artist

Units Sold

Artist

Units Sold

1

Hey, Soul Sister/ Train

4,249,000 1

Recovery/ Eminem

852,000
2

Dynamite/ Taio Cruz

4,080,000 2

Speak Now/ Taylor Swift

488,000
3

California Gurls/ Katy Perry feat. Snoop Dogg

4,027,000 3

Animal/ Ke$ha

395,000
4

OMG/ Usher feat. Will.i.am

3,674,000 4

Need You Now/ Lady Antebellum

382,000
5

Love The Way You Lie/ Eminem feat. Rihanna

3,553,000 5

Fame/ Lady Gaga

373,000
6

Airplanes/ B.o.B. feat. Hayley Williams

3,365,000 6

Hope For Haiti/ Various

371,000
7

Just The Way You Are/ Bruno Mars

3,271,000 7

My Beautiful Dark Twisted../ Kanye West

367,000
8

Tik Tok/ Ke$ha

3,033,000 8

Sigh No More/ Mumford & Sons

343,000
9

I Like It/ Enrique Iglesias feat. Pitbull

2,951,000 9

Thank Me Later/ Drake

269,000
10.

Like A G6/ Far East Movement feat. Catar

2,870,000 10.

Suburbs/ Arcade Fire

241,000
     

2010 TOP TEN SEASONAL ALBUMS

2010 TOP TEN INTERNET ALBUMS

(1/04/2010-1/02/2011)

(1/04/2010-1/02/2011)

       

Title/Artist

Units Sold

Title/Artist

Units Sold

1

The Gift/ Susan Boyle

1,852,000 1

Speak Now/ Taylor Swift

185,400
2

O Holy Night/ Jackie Evancho

1,010,000 2

The Gift/ Susan Boyle

152,600
3

Music: Xmas/ Glee Cast

917,000 3

My World 2.0/ Justin Bieber

105,000
4

Merry Christmas II You/ Mariah Carey

432,000 4

Need You Now/ Lady Antebellum

103,200
5

My Christmas/ Andrea Bocelli

371,000 5

O Holy Night/ Jackie Evancho

102,500
6

Noel/ Josh Groban

261,000 6

Live At the... /James Taylor & Carol

88,600
7

Merry Little Christmas/ Lady Antebellum

253,000 7

Illuminations/ Josh Groban

78,500
8

Now Christmas 4/ Various

240,000 8

My World/ Justin Bieber

74,200
9

The Holiday Collection/ Taylor Swift

209,000 9

Soldier Of Love/ Sade

72,000
10.

Christmas Cornucopia/ Annie Lennox

178,000 10.

I Dreamed A Dream/ Susan Boyle

71,800
     

2010 TOP TEN VINYL ALBUMS

2010 TOP TEN VINYL ARTISTS

(1/04/2010-1/02/2011)

(Based on Vinyl Album sales from 1/04/2010-1/02/2011)

       

Title/Artist

Units Sold

Artist

Units Sold

1

Abbey Road/ Beatles

35,000 1 Beatles 36,700
2

Suburbs/ Arcade Fire

18,800 2 Black Keys 36,000
3

Brothers/ Black Keys

18,400 3 Radiohead 30,500
4

Contra/ Vampire Weekend

15,000 4 Arcade Fire 28,600
5

Thriller/ Michael Jackson

14,200 5 Jimi Hendrix 26,400
6

High Violet/ National

13,600 6 National 24,600
7

Teen Dream/ Beach House

13,000 7 Pavement 24,200
8

Valleys of Neptune/ Jimi Hendrix Experience

11,400 8 Vampire Weekend 21,900
9

Dark Side of the Moon/ Pink Floyd

10,600 9 Metallica 20,000
10.

XX/ The XX

10,200 10. Bob Dylan 17,000
 

2010 TOP TEN PHYSICAL ALBUMS

(Based on CD, Cassette and LP album sales from 1/04/2010-1/02/2011)

 

 

Title/Artist

 

Units Sold

1

Need You Now/ Lady Antebellum

2,707,000
2

Recovery/ Eminem

2,563,000
3

Speak Now/ Taylor Swift

2,473,000
4

My World 2.0/ Justin Bieber

2,121,000
5

The Gift/ Susan Boyle

1,820,000
6

Fame/ Lady Gaga

1,218,000
7

Soldier of Love/ Sade

1,107,000
8

Raymond V Raymond/ Usher

1,026,000
9

Thank Me Later/ Drake

1,000,000
10.

O Holy Night/ Jackie Evancho

991,000
 

BILLBOARD’S MOST PLAYED TITLES AND ARTISTS, BASED ON NIELSEN BDS DATA

*for the 2010 Calendar Year

             

Top 10 Most Played Songs

Top 10 Artist Airplay

 

Title/Artist

Detections

Artist

Detections

1

Need You Now/ Lady Antebellum

600,000 1 Taylor Swift 1,128,000
2

Hey, Soul Sister/ Train

540,000 2 Lady Antebellum 1,127,000
3

California Gurls/ Katy Perry feat. Snoop Dogg

503,000 3 Lady Gaga 1,076,000
4

Nothin’ On You/ B.o.B feat. Bruno Mars

485,000 4 Ke$ha 1,056,000
5

OMG/ Usher feat. Will.i.am

470,000 5 Black Eyed Peas 1,048,000
6

Dynamite/ Taio Cruz

461,000 6 Rihanna 904,000
7

Tik Tok/ Ke$ha

459,000 7 Train 873,000
8

Bad Romance/ Lady Gaga

449,000 8 Jason Derulo 860,000
9

Break Your Heart/ Taio Cruz feat. Ludacris

447,000 9 Kenny Chesney 850,000
10.

Airplanes/ B.o.B feat. Hayley Williams

430,000 10. Nickelback 847,000
     

Top 10 Holiday Songs Airplay

Nielsen BDS: Top 10 Artists - Internet Streams

       

Title/Artist

Detections

Artist

Streams

1

Rockin’ Around the Christmas.../Brenda Lee

34,900 1

Eminem

94,000,000
2

A Holly Jolly Christmas/ Burl Ives

34,400 2 Taylor Swift 77,000,000
3

The Christmas Song/ Nat King Cole

33,300 3 Lady Gaga 58,000,000
4

Jingle Bell Rock/ Bobby Helms

33,000 4 Rihanna 57,000,000
5

Feliz Navidad/ Jose Feliciano

32,900 5 Ke$ha 53,000,000
6

All I Want for Christmas is../ Mariah Carey

32,500 6 Nickelback 52,000,000
7

It’s the Most Wonderful…/Andy Williams

29,200 7 Lady Antebellum 52,000,000
8

Happy X-Mas (War is Over)/ John Lennon

28,400 8 Black Eyed Peas 49,000,000
9

Do They Know It’s Christmas?/ Band Aid

26,700 9 Beyonce 46,000,000
10.

White Christmas/ Bing Crosby

26,200 10. Mariah Carey 45,000,000

Nielsen BDS: Top 10 Internet Streamed Songs

     

 Nielsen BDS: Top 10 Music Video Internet Streams

       

Title/Artist

Streams

Title/Artist

Streams

1

Love the Way You Lie/ Eminem feat. Rihanna

22,366,000 1

Tik Tok/ Ke$ha

6,174,000
2

Need You Now/ Lady Antebellum

22,103,000 2

Love the Way You Lie/ Eminem feat. Rihanna

3,948,000
3

Tik Tok/ Ke$ha

20,218,000 3

Airplanes/ B.o.B feat Hayley Williams

3,324,000
4

Just A Dream/ Nelly

19,491,000 4

Bad Romance/ Lady Gaga

2,699,000
5

Just the Way You Are/ Bruno Mars

18,485,000 5

Give It Up To Me/ Shakira feat. Lil Wayne

2,378,000
6

Airplanes/ B.o.B. feat. Hayley Williams

18,472,000 6

Can’t Be Tamed/ Miley Cyrus

2,236,000
7

Breakeven/ Script

18,161,000 7

Baby/ Justin Bieber feat. Ludacris

2,137,000
8

Break Your Heart/ Taio Cruz feat Ludacris

17,471,000 8

In My Head/ Jason Derulo

1,944,000
9

I Like It/ Enrique Iglesias feat. Pitbull

16,887,000 9

Alejandro/ Lady Gaga

1,883,000
10.

OMG/ Usher feat Will.i.am

16,789,000 10.

Sweet Dreams/ Beyonce

1,875,000
 

BILLBOARD’S TOP TITLES & ARTISTS OF THE NIELSEN SOUNDSCAN ERA

             

TOP TEN SELLING ARTISTS

 TOP TEN SELLING ALBUMS

(based on album sales from 1991-1/02/2011)

(1991 – 1/02/2011)

Title/Artist

Units Sold

Artist

Units Sold

1 Garth Brooks 68,513,000 1

Metallica/ Metallica

15,620,000
2 Beatles 62,066,000 2

Come On Over/ Shania Twain

15,499,000
3 Mariah Carey 53,185,000 3

Jagged Little Pill/ Alanis Morissette

14,673,000
4 Metallica 52,672,000 4

Millennium/ Backstreet Boys

12,115,000
5 Celine Dion 51,162,000 5

Soundtrack/ Bodyguard

11,823,000
6 George Strait 42,396,000 6

Supernatural/ Santana

11,709,000
7 Eminem 39,643,000 7

Beatles 1/ Beatles

11,703,000
8 Tim McGraw 39,396,000 8

Human Clay/ Creed

11,563,000
9 Alan Jackson 38,275,000 9

No Strings Attached/ N Sync

11,117,000
10. Pink Floyd 36,429,000 10.

Falling Into You/ Celine Dion

10,785,000
             

TOP TEN SELLING DIGITAL SONGS

 TOP TEN SELLING DIGITAL ALBUMS

(7/04/2004-1/02/2011)

(7/04/2004 – 1/02/2011)

Title/Artist

Units Sold

Artist

Units Sold

1

I Gotta Feeling/ Black Eyed Peas

6,627,000 1

Fame/ Lady Gaga

884,000
2

Just Dance/ Lady Gaga feat. Colby O’Donis

5,911,000 2

Recovery/ Eminem

852,000
3

Poker Face/ Lady Gaga

5,840,000 3

Viva La Vida/ Coldplay

795,000
4

Low/ Flo Rida Feat. T-Pain

5,781,000 4

Fearless/ Taylor Swift

700,000
5

Boom Boom Pow/ Black Eyed Peas

5,754,000 5

Only By the Night/ Kings Of Leon

646,000
6

Tik Tok/ Ke$ha

5,483,000 6

Soundtrack/ Twilight

643,000
7

I’m Yours/ Jason Mraz

5,470,000 7

E.N.D. (Energy Never../ Black Eyed Peas

532,000
8

Hey, Soul Sister/ Train

5,001,000 8

Speak Now/ Taylor Swift

488,000
9

Apologize/ Timbaland feat. One Republic

4,880,000 9

Continuum/ John Mayer

487,000
10.

Love Story/ Taylor Swift

4,853,000 10.

In Between Dreams/ Jack Johnson

414,000
 

TOP TEN SELLING DIGITAL ARTISTS

(Based on Digital Track sales from 7/04/2004-1/02/2011)

 

 

Artist

 

Units Sold

1 Taylor Swift 34,269,000
2 Black Eyed Peas 33,831,000
3 Rihanna 33,673,000
4 Eminem 33,279,000
5 Lady Gaga 29,311,000
6 Kanye West 25,343,000
7 Beyonce 25,136,000
8 Nickelback 23,919,000
9 Michael Jackson 23,218,000
10. Katy Perry 22,574,000

2010 Year-End Factoids

  • Music purchases reached the 1.5 Billion mark for the third consecutive year. 1.5 billion in 2010; 1.6 billion in 2009; 1.5 billion in 2008 (1.4 billion in 2007; 1.2 billion in 2006; 1 billion in 2005).
  • Music purchases reached 60 million during week ending December 26, 2010, making it the third biggest sales week in the history of Nielsen SoundScan. The biggest sales week in Nielsen SoundScan history was set during the same week in 2008 with 65 million music purchases.
  • Overall Album sales (including Albums and Track Equivalent Album sales) declined 9.5% over 2009.
  • Total album sales declined 12.7% over 2009.
  • There were 240 million physical album sales in 2010; a decline of 19% over 2009.
  • The Rap genre was the only genre that experienced growth over the previous year; an increase of 3% in sales.
  • The only genre (other than Rap) that did not see a double digit decline was Country, which is down 5% over 2009.
  • For the third consecutive year, more vinyl albums were purchased in 2010 (2.8 million) than any other year in the history of Nielsen SoundScan. The previous record was in 2009 with 2.5 million LP album sales.
    • Note that 71% of all vinyl albums were purchased at an independent music store during 2010.
    • Vinyl album sales in 2010 were up 14% compared to 2009 and accounted for 1% of all album sales.
  • The Columbia/Epic label group ends the year with the largest album market share among all label groups with a 10.96 share.

Digital Factoids:

  • Digital music accounts for 46% of all music purchases in 2010; up from 40% in 2009 and 32% in 2008.
  • Digital track sales break the 1 BILLION sales mark for the 3rd straight year with 1,172,000,000 digital track sales in 2010. The previous record was 1,160,000,000 digital track purchases during 2009.
  • Once again, digital album sales reached an all-time high in 2010 with more than 86 million in sales (up from 76 million in 2009); an increase of 13%.
    • Digital album sales accounted for more than 1 out of every 4 album purchases (26%) in 2010; compared to 20% in 2009, 15% in 2008, 10% in 2007 and 5.5% in 2006.
  • For the December 26th reporting week of 2010 the following digital sales record was broken:
    • Digital album sales this week set a new high with sales of 2.8 million sales; breaking the previous record of 2.6 million (12/27/09).
  • “California Gurls” by Katy Perry tops the chart for best selling digital song in 2010 with 4.4 million downloads. Train’s song “Hey, Soul Sister” comes in right behind with 4.3 million sales.
  • Five digital songs broke the 4 million sales mark in 2010. There were 4 songs that achieved this mark in 2009.
  • In 2010, 37 different digital songs had sales exceeding 2 million compared to 31 in 2009; 19 in 2008; and nine in 2007.
  • 86 Digital Songs exceeded the 1 million sales mark for the year compared to 89 in 2009; 71 digital songs in 2008; 41 in 2007; 22 in 2006; and only two digital songs in 2005.
  • Eminem is the biggest selling digital artist in 2010 with more than 15.5 million track sales during the year. This marks the biggest one year digital download track total by an artist for one year.
    • In 2009, Lady Gaga had more than 15.2 million and in 2008, Rihanna was the biggest selling digital artist with 9.9 million track sales.
  • In 2010, nine different artists broke the 10 million digital track sales barrier compared to four artists in 2009.
  • There were more than 397,000 different physical albums that sold at least one copy over the Internet during 2008 compared to 450,000 in 2008 and 390,000 in 2007.

Best-Selling Album Factoids:

  • Eminem’s Recovery finishes the year as the biggest selling album with more than 3.4 million in sales.
    • Note that Eminem is the first artist to have the best selling album of the year twice since the inception of Nielsen SoundScan. (Eminem Show in 2002 with 7.6 million sales).
    • Recovery also finishes the year as the biggest digital album of the year with 852,000 sales. The biggest one year total for a digital album and is the 2nd most downloaded album of all time; just 30,000 downloads behind Lady Gaga’s Fame.
    • Due to the success of Recovery, Eminem jumps 3 positions to the 7th best selling artist in the history of Nielsen SoundScan.
    • Eminem is the only Rap artist in the top 20 best-selling artists in the Nielsen SoundScan era.
    • With nearly 16 million track downloads in 2010, Eminem jumps up five positions to #4 on the most downloaded artists of all time.
  • For the second time in three years, Taylor Swift is the biggest selling artist for 2010 with more than 4.4 million album sales for the year.
    • If it wasn’t for the passing of Michael Jackson in 2009, Taylor Swift would have been the best selling artist for three consecutive years; she came in second behind Michael in 2009 with 4.6 million album sales and was the best selling artist in 2008.
    • Note that Taylor Swift has sold more than 4 million album sales for three consecutive years; the only artist to sell 4+ million albums each of the last three years.
    • Speak Now in the best selling Internet album in 2010 with 185,000 sales.
  • Taylor Swift ends the year as the most played artist over the airways in 2010 with more than 1.1 million spins; edging out another country act, Lady Antebellum, by 1,000 spins.
  • Lady Antebellum finishes the year as the biggest selling group of 2010 with more than 3.8 million album sales.
    • Lady Antebellum’s album Need You Now finishes the year as the top selling physical album with 2.7 million sales.
    • The song “Need You Now” by Lady Antebellum is the most played song of the year with 600,000 spins over the airways.
  • Metallica’s self titled album remains on top as the best selling album in the Nielsen SoundScan era with more than 15.6 million album sales.
  • Garth Brooks continues to be the best selling artist in the Nielsen SoundScan era with more than 68.5 million album sales; 6 million more album sales than The Beatles.
  • Susan Boyle once again has the biggest selling album during the “holiday season” - The Gift is the best seller of the 2010 holiday season and her debut album, I Dreamed A Dream, was the best seller of the 2009 holiday season.

Holiday Season Factoids (11/8 – 12/26/10):

  • Overall album sales during the 2010 holiday season were down 1.6% this year with sales of 71.6 million sales.
  • Similar to a year ago, album sales during the “holiday season” accounted for 22% of all album sales for the year.

2010 Strata Factoids:

  • 33% of all albums purchased were at a Mass Merchant outlet (Walmart, Target, etc.).
  • 26% of all albums were purchased through a digital service such as iTunes, Amazonmp3, eMusic, etc.
  • 23% of all albums were purchased at Chain outlets (Best Buy, etc.).
  • 8% of all albums were purchased at Independent music stores.
  • 7% of all albums were purchased through an e-commerce retailer, such as Amazon and many others.

Contacts

Nielsen SoundScan
Larry Solters / Anna Loynes
213-639-6167, aloynes@solters.com

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Contacts

Nielsen SoundScan
Larry Solters / Anna Loynes
213-639-6167, aloynes@solters.com