Research and Markets: The Future of Targeted Functional and Wellbeing Food and Drinks

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/a4bddc/the_future_of_targ) has announced the addition of the "The Future of Targeted Functional and Wellbeing Food and Drinks" report to their offering.

“The Future of Targeted Functional and Wellbeing Food and Drinks”

"The global consumption of functional foods and drinks increased by a compound annual rate of over 6% between 2003 and 2008, and growth is predicted to continue over the next three years. Nutraceuticals/functional food and drinks have had an influence in the development of the food and drinks industry over the past five years. This report that provides a rigorous study of the growth, drivers and future market size of the functional food and drinks market, evaluating and identifying the key ingredients that will take it forward.

Features and benefits

• Quantify and target future growth areas with this reports analysis of epidemiological data of 6 conditions driving functional food and drinks.
• Improve targeting and the effectiveness of your NPD strategies with this reports analysis of current major nutraceutical food and drinks markets.
• Gain insight into new regulation and the effect of these regulations on the industry in the next five years, across the globe.
• Implement best-practice strategies using this reports case studies of current key ingredients used in successful functional foods and drinks.
• Predict the effects of major health trends on global innovation and NPD in terms of the share of NPD and growth of NPD in each therapy area and region

Highlights

Increased health awareness and consumer confidence coupled with an aging population has driven demand for products that improve the quality of life, have specific health benefits and can be used by consumers to self-medicate.

The demand from the older generation will dramatically increase over the next four decades. Certainly disease-focused targeting will improve, creating a clear demand for more personalized nutrition. The demand for foods which offer health benefits and even promote disease prevention will become more important in order to avoid the long term costs.

The food industry, like the pharmaceutical industry, has recognized that one size fits all approach is not always applicable and nutritional recommendations could be improved by personalization, for example with respect to metabolic disorders and cardiovascular diseases.

Key Topics Covered:

• About the author
• Disclaimer
• EXECUTIVE SUMMARY
• Functional food and drinks: the overlap between food and pharma
• Regulation, marketing and positioning
• Growing audience for functional food
• Bone and joint health
• Brain and mental health
• Digestive health
• Heart health
• Skin health and beauty
• Functional food and drinks: the overlap between food and pharma
• Summary
• Introduction
• Definition of functional foods/nutraceuticals
• The growth of the functional food and drinks market
• Crossover between pharma and food
• Food companies moving into the pharma space
• Pharma companies moving into the food industry
• and much more.....

For more information visit http://www.researchandmarkets.com/research/a4bddc/the_future_of_targ

Source: Business Insights