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January 06, 2011 06:00 AM Eastern Daylight Time 

MX vs. ATV® Franchise Achieves 10 Million Unit Sales Milestone

THQ’s Best-Selling Owned IP Achieves Record-Setting Milestone, Next Installment to be Unveiled During 2011 Monster Energy® AMA Supercross Season Opener

AGOURA HILLS, Calif.--(BUSINESS WIRE)--THQ Inc. (NASDAQ: THQI) today announced the MX vs. ATV® franchise has shipped over 10 million units to date. Since debuting in 2004, MX vs. ATV has become the industry’s leading off-road racing franchise – renowned for its cutting-edge physics, innovative features and extensive content. The next installment in the MX vs. ATV series is scheduled to be revealed to a live audience during the Monster Energy® AMA Supercross season opener in Anaheim on January 8, 2011, kicking off THQ’s seventh year as a sponsor for the supercross series.

“This record-setting milestone for the MX vs. ATV franchise is the culmination of consistently delivering genre-defining innovations and the most authentic motocross racing experience for fans worldwide”

“This record-setting milestone for the MX vs. ATV franchise is the culmination of consistently delivering genre-defining innovations and the most authentic motocross racing experience for fans worldwide,” said Michael Lustenberger, THQ Vice President, Global Brand Management. “The next iteration of MX vs. ATV will take the series to an exhilarating new level, and we are absolutely thrilled to unveil the first trailer during the 2011 Monster Energy AMA Supercross season opener.”

About THQ

THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ, MX vs. ATV and their respective logos are trademarks and/or registered trademarks of THQ Inc.

All other trademarks are the property of their respective owners.

The statements contained in this press release that are not historical facts may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as “THQ”), including, but not limited to, expectations and projections related to the MX vs. ATV video game franchise, and are based upon management’s current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ’s financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2010, and particularly the discussion of risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.

Contacts

THQ/Media Relations
Neal Pabon, 818-871-8588
neal.pabon@thq.com
or
THQ/Investor Relations
Julie MacMedan, 818-871-5125
investor@thq.com

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