Pacific Rim Winemakers’ Vision and Growth Continue Unabated with New Proprietor, Mariani Family

WEST RICHLAND, Wash.--()--2010 has been a breakout year for Pacific Rim Winemakers. Achievements and accolades in 2010 include: Wine Business Monthly’s #1 Hot Small Wine Brand of the Year, Wine Enthusiast Magazine’s American Winery of the Year nominee and Wine Enthusiast Magazine’s #2 Top 100 Best Wine Buys of the Year. And Pacific Rim continues to make news with the announcement of the winery’s acquisition by the Mariani Family (proprietors of Banfi Vintners, America’s longest running privately held fine wine importer).

Pacific Rim is the brainchild of founder and owner Randall Grahm, who began the brand under the aegis of Bonny Doon Vineyard in 1992, then spun it off in late 2006 as an independent entity under the direction of Nicolas Quillé, Winemaker and General Manager. Pacific Rim is now widely recognized as the preeminent voice of Riesling in the wine industry.

“Pacific Rim has been a labor of love – a love of Riesling,” said Nicolas Quillé. “We’re very proud of all we’ve accomplished in the past four years and we’re committed more than ever to our role as the leading advocate of Riesling in the wine industry. With the resources, expertise and passion of the Mariani Family, Pacific Rim promises to continue to define the gold standard for Riesling and reach even greater heights.”

The original vision of a Riesling-only winery was to capitalize on rising demand for the varietal. Though it was deemed revolutionary by some and downright risky by others, Pacific Rim’s Riesling-only proposition struck a chord with buyers and consumers, and the brand quickly established a loyal following and stronghold in the market. Since its inception, Pacific Rim case shipments have swelled from 40K cases in 2007 to 170K cases in 2010, and the winery has consistently registered 30% - 40% year-on-year growth. The success is attributed to the winery’s consistently exceptional wines, offered at an affordable price and supported by innovative brand communications.

“Our commitment to innovation, creativity and the highest standards for quality across all aspects of the business has enabled us to thrive in an economic environment where many wineries have struggled to survive,” says Shawn Bavaresco (Marketing and Communications Director). “We demand differentiation and superior results in everything we do. So you can expect to continue to see industry changing concepts from this team and this brand for years to come.”

The Mariani Family views the acquisition as an opportunity to build on the successes and achievements that have defined the Pacific Rim brand. In the acquisition of the winery, the Mariani Family has taken an “if it’s not broken, don’t fix it” approach – planning to leave the Pacific Rim team, operations and systems largely unchanged and managing the winery as a wholly separate entity from the Family’s other brands (just as Grahm kept Pacific Rim separate from Bonny Doon Vineyard). The Mariani Family will also keep the winemaking philosophy and the current executive team in place.

“The acquisition by the Mariani Family is a boon to Pacific Rim and our partners to whom our accomplishments are intimately tied,” says Nicolas Quillé. “We’ve created something very special here at Pacific Rim and we’ll continue to work with the same spirit and dedication that has defined our success as a burgeoning business and trailblazing brand.”

About Pacific Rim

At Pacific Rim, Riesling truly does rule. Pacific Rim celebrates Riesling in all its wondrous forms. We make ten different Rieslings in ten different styles (from bone dry to medium sweet to dessert sweet… and everything in between). For more information, visit our Facebook page at www.facebook.com/pacificrimwine or our website at www.rieslingrules.com.

About The Mariani Family

Cousins James Mariani and Cristina Mariani-May, Co-CEOs and third generation leaders of the enterprise started by their grandfather in 1919, add the title of American wine producer to the already ambitious credentials of America’s longest running privately held fine wine importer, Banfi Vintners and Tuscany’s premier vineyard estate, Castello Banfi of Montalcino. For more information: www.banfi.com

About Randall Grahm

Randall Grahm founded Bonny Doon Vineyard in the Santa Cruz Mountains in 1981 and grew it to the 28th largest wine company in the U.S. until the sale of two of its largest brands in 2006. Randall is widely recognized as an innovator in the wine industry, perhaps best known for his work in pioneering and popularizing Rhône varieties in California. He has been the recipient of numerous achievement awards for his work and, most significantly, was inducted into the Vintner's Hall of Fame in 2010 by the Culinary Institute of America. For more information: www.bonnydoonvineyard.com

About International Wine Associates

International Wine Associates of Healdsburg, California initiated this transaction and served as exclusive advisor to Randall Grahm and Pacific Rim Winemakers. IWA provides corporate finance, sell-side and buy-side transaction advisory services to high performing companies in the drinks industry. For more information: www.intlwine.com.

Contacts

Media Contact:
Marketing and Communications Director
Shawn Bavaresco, 503-863-5455
shawn.bavaresco@rieslingrules.com
or
Sales Contact:
VP of Sales
Steve Doyle, 925-683-9826
steve.doyle@rieslingrules.com

Sharing

Contacts

Media Contact:
Marketing and Communications Director
Shawn Bavaresco, 503-863-5455
shawn.bavaresco@rieslingrules.com
or
Sales Contact:
VP of Sales
Steve Doyle, 925-683-9826
steve.doyle@rieslingrules.com