ViVu and AMD Collaborate to Develop Next-Generation Interactive Video Applications

CUPERTINO, Calif.--(BUSINESS WIRE)--ViVu, the leader in desktop videoconferencing solutions, announced a collaboration with AMD that will enable ViVu to develop next-generation interactive video software, with broad applications ranging from home entertainment to enterprise video collaboration. Powered by ViVu’s MXTP™ technology and AMD Fusion Accelerated Processing Units (APUs), the new ViVu product line will deliver Telepresence-like video right from laptops, which was previously possible only through purpose-built hardware from other vendors in the market. The product line will seamlessly interact with other endpoints, such as room-based video conferencing equipment from Polycom, LifeSize, smart phones, Tablet PCs, and DLNA-certified TVs.

“This is an exciting partnership for us, as we continue to lead the video technology innovation and quickly translate the benefits for our customers.”

“ViVu has already demonstrated technology leadership in enterprise-class videoconferencing with its MXTP™ technology,” said Manju Hegde, corporate vice president, Fusion Experience Program, AMD (NYSE: AMD). “We look forward to amplifying ViVu’s innovative software with the performance and video processing power of AMD Fusion APUs to usher in a new generation of powerful video applications that deliver a truly immersive and vivid multimedia experience to consumers and business users alike.”

“Combining our MXTP technology with AMD Fusion APUs brings in tremendous performance improvements to video delivery. Besides immediate benefits for our enterprise collaboration product suite, these improvements also make it possible to develop powerful new video applications for the home entertainment market,” said Sudha Valluru, “This is an exciting partnership for us, as we continue to lead the video technology innovation and quickly translate the benefits for our customers.”

MXTP^TM Technology

ViVu’s proprietary MXTP™ technology gives unmatched performance by bringing video intelligence to the desktop, letting each endpoint optimize video quality independently based on available bandwidth without affecting the video quality of other endpoints. The ViVu platform was architected from the ground up for enterprise scalability and extensibility.

For more information, please visit ViVu at www.vivu.tv or at vivutv on Twitter.

About ViVu

ViVu is driving advances in global communications with its desktop videoconferencing and participative video webinar solutions. The company's browser-based video platform is easy-to-use, affordable and requires zero downloads - within minutes, people can videochat and share their desktops with small teams or up to thousands of people at once. Fortune 500 companies depend on ViVu's video-over-the-web expertise to provide a more personal, and therefore more compelling, meeting experience than other online meeting solutions deliver. ViVu is compatible with PCs, Macs, mobile devices and the iPad. For more information, go to www.vivu.tv.