Amazon.com Announces “Best of 2010” Lists

SEATTLE--(BUSINESS WIRE)--Amazon.com (NASDAQ:AMZN) today released its "Best of 2010" lists, which include the bestselling, most-wished-for and favorite gift products as determined by Amazon.com customers in 2010.*

“The Girl Who Kicked the Hornet’s Nest”

Bestselling Products of 2010

The following is a list of the bestselling products on Amazon.com in 2010 by total units sold:

• Electronics: Kindle Wireless Reading Device (Wi-Fi)
• Books: “The Girl Who Kicked the Hornet’s Nest” by Stieg Larsson
• Kindle Books: “The Girl with the Dragon Tattoo” by Stieg Larsson
• Movies: “The Blind Side” (DVD)
• Video On Demand: “Sherlock Holmes”
• Music: “The Gift” by Susan Boyle
• MP3 Album: “Speak Now” by Taylor Swift
• MP3 Song: “I Gotta Feeling” by The Black Eyed Peas
• Video Games: Call of Duty: Black Ops
• Wireless & Accessories: Samsung Captivate Android Phone (AT&T)
• Computers: Apple MacBook Pro 13.3-Inch Laptop
• Software: Microsoft Office 2010 Home & Student
• Home, Garden & Pets: Eureka Enviro Hard-Surface Floor Steamer
• Grocery: Coffee People Donut Shop K-Cups for Keurig Brewers
• Health & Personal Care: Omron Digital Pocket Pedometer
• Beauty: Revitalash Eyelash Conditioner
• Toys: Bananagrams
• Baby: Vulli Sophie the Giraffe Teether
• Clothing & Accessories: Levi's Men's 501 Jean
• Shoes & Accessories: Ray-Ban New Wayfarer Sunglasses
• Watches: Invicta Women's Square Angel Diamond Stainless Steel Chronograph Watch
• Sports & Outdoors: P90X Extreme Home Fitness Workout Program
• Tools & Home Improvement: Black & Decker Ratcheting ReadyWrench
• Automotive: Battery Tender Junior Battery Charger
• Frustration-Free Packaging: Coffee People Donut Shop K-Cups for Keurig Brewers (Pack of 50)

Most-Wished-For Products of 2010

The following is a list of products that appeared most often on the Wish Lists of Amazon.com customers in 2010:

• Electronics: Kindle Wireless Reading Device (Wi-Fi)
• Books: “The Girl Who Kicked the Hornet’s Nest” by Stieg Larsson
• Kindle Books: “The Girl with the Dragon Tattoo” by Stieg Larsson
• Movies: “Inception” (Three-Disc Blu-ray/DVD Combo)
• Video On Demand: “Dexter: The Fourth Season”
• Music: “Speak Now” by Taylor Swift
• Video Games: Call of Duty: Black Ops
• Computers: Apple MacBook Pro 13.3-Inch Laptop
• Software: Microsoft Office 2010 Home & Student
• Wireless: LG KP500 Cookie Unlocked Phone
• Home, Garden & Pets: Weber Rapidfire Chimney Starter
• Grocery: Coffee People Donut Shop K-Cups for Keurig Brewers
• Health & Personal Care: Crest 3D White Whitestrips with Advanced Seal Professional Effects Enamel Safe Dental Whitening Kit
• Beauty: Coastal Scents 88 Color Makeup Palette
• Toys: LEGO Ultimate Building Set
• Baby: Vulli Sophie the Giraffe Teether
• Clothing & Accessories: Classic Black Fedora Hat
• Shoes & Accessories: UGG Australia Women's Classic Short Boots
• Jewelry: Sterling Silver Marcasite and Garnet
• Watches: Citizen Men’s Eco-Drive Chronograph Canvas Watch
• Sports & Outdoors: P90X Extreme Home Fitness Workout
• Home Improvement: SOG Specialty Knives & Tools Tactical Tomahawk
• Automotive: Sunforce 60-Watt Solar Charging Kit

Most Popular Gift Products of 2010

The following is a list of products most frequently purchased as gifts by Amazon.com customers in 2010:

• Electronics: Kindle Wireless Reading Device (Wi-Fi)
• Books: “Delivering Happiness: A Path to Profits, Passion, and Purpose” by Tony Hsieh
• Kindle Books: “Decision Points” by George W. Bush
• Movies: “Toy Story 3” (DVD)
• Music: “The Gift” by Susan Boyle
• Video Games: Just Dance 2
• Computers: Toshiba Satellite TruBrite 15.6-Inch Laptop
• Software: Adobe Photoshop Elements 9 (Win/Mac)
• Wireless: Nokia N900 Unlocked Phone/Mobile Computer
• Home, Garden & Pets: Oregon Scientific Grill Right Wireless Talking Oven/Barbeque Thermometer
• Grocery: Numi Tea Bamboo Flowering Tea Gift Set
• Health & Personal Care: Chia Obama Handmade Decorative Planter
• Beauty: Jerdon Magnification Tri-fold Lighted Mirror
• Toys: LEGO Ultimate Building Set
• Baby: Vulli Sophie the Giraffe Teether
• Clothing & Accessories: Kenneth Cole REACTION Men's Passcase Wallet
• Shoes & Accessories: BEARPAW Women's Eva Shearling Boot
• Jewelry: Sterling Silver Amethyst Butterfly Pendant, 18"
• Watches: Casio Men's G-Shock Classic Digital Watch
• Sports & Outdoors: Zumba Fitness Total Body Transformation System DVD Set
• Home Improvement: Black & Decker Ratcheting ReadyWrench
• Automotive: Wagan Heated Seat Cushion

*Includes data from Jan. 1, 2010, to Dec. 15, 2010.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.