ADDING MULTIMEDIA Samsung Launches the NX11: the Latest NX System Camera and Lens Line Up

Create high quality images with the camera’s easy-to-use i-Function lens

RIDGEFIELD PARK, N.J.--()--Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the NX11 - the latest addition to the highly successful NX family of cameras. The NX11 contains a feature set similar to Samsung’s first mirrorless interchangeable lens camera, the NX10, however the NX11 is also compatible with the new i-Function lens that was introduced for the NX100. The NX11 will come complete with an 18-55mm i-Function lens, as well as two new i-Function lenses, a 20mm pancake and a 20-50mm zoom silver color lens. The launch reinforces the company’s commitment to leading innovation in the compact system camera market.

The i-Function lens puts the perfect picture at the fingertips of all photographers by providing an exceptionally easy way of controlling the camera. Since a typical camera user wraps their hand around the lens when holding the camera, the new i-Function system allows photographers to naturally use their left hand to change the camera’s advanced settings via a button built into the i-Function lens, without needing to take the camera off the target. Users can toggle between shutter speed, aperture, EV, WB, and ISO quickly and easily by simply using the i-Function button or ring on the lens, meaning easier and quicker configurations while shooting.

The NX11 also focuses on usability, with a change in the grip design to make shooting easier and more comfortable for users. Additionally, the NX11 has a lens priority mode dial, simplifying the search for the best mode for each lens. The camera also includes a convenient, one-touch i-Function button that activates common shooting controls like aperture, shutter speed, ISO and white balance, meaning easier and quicker configuration while shooting. The camera makes taking great landscape scenes or pictures of large groups simple by featuring a panorama mode, which allows the user to take panoramic pictures in one press-and-sweep motion. As with the NX10, the NX11 uses the best-in-class APS-C sensor for better image quality. The APS-C sensor is larger than Micro 4/3 and delivers high quality images with ease.

“Today’s launch is important for Samsung in reinforcing our position as a leading innovator in the digital camera market and for showing our innovation in the compact system camera market,” said Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics. “The NX11, while offering the best features of the NX10, has an upgraded design and the additional i-Function capability with more lenses. The launch of our next offering in the NX range also demonstrates our commitment to our customers, by producing user driven innovation in the form of easy-to-use functions and upgraded customization.”

Alongside the built-in flash and built-in electronic VGA (640x480) viewfinder, the NX11 has a 3.0” AMOLED LCD screen. The AMOLED screen reduces the glare from sunlight so that consumers can see their images under any lighting conditions. The user can also get a more vivid, clearer image through enhanced color reproduction. The NX11 provides high quality video with 720p HD recording, and its large APS-C sensor allows the videos to be recorded with shallow depth of field, providing effects similar to those in motion picture movies.

Specifications Sheet

*Specifications are subject to change without prior notice.

      NX11
Image Sensor     23.4×15.6mm
CMOS
      Approx. 14.6 Megapixels
Lens Samsung NX Mount
      Samsung Lenses for Samsung NX Mount
Image Stabilization     Lens Shift (depends on Lens)
Dimensions and weight 123 x 87 x 39.8mm (excluding the projecting part)
      353g (without battery and card)
Additional features --- Super sonic drive
--- 3.0” AMOLED
--- EVF VGA (640x480) 921k dots equiv.
--- Multi : Normal 15points, Close Up 35points
--- Face Detection : Max. 10faces
--- Electronically controlled vertical-run focal plane shutter
--- Metering : Multi, Center-weighted, Spot
--- TTL Auto Pop-up flash
--- Smart Flash, Auto, Auto + Red-eye reduction,
--- 28mm wide-angle coverage (Equivalent to 35mm)
--- Samsung External Flash available (SEF-42A, SEF-20A, SEF15A : Optional)
--- Hot Shoe
--- Smart Auto, Lens Priority, Program, Shutter Priority AE, Aperture Priority AE, Manual, Sound Picture, Panorama, Scene, Movie
--- Beauty shot, Children, Close Up, Text, Sunset, Dawn, Backlight, Fireworks, Beach & Snow, Night, Portrait, Landscape, Sports
--- RAW : 14M (4592x3056)
--- Super fine , Fine, Normal
--- High Definition Movie Recording with MP4 (H.264)
      --- Frame rate - 30fps
Price     $649 (with bundle zoom lens)
Availability     February
 
      SAMSUNG 20-50mm Black, Silver
       

Lens Name

    SAMSUNG 20-50mm F3.5-5.6 ED Black/Silver
Focal Length     20 - 50mm (equivalent to 30.8-77mm in 35mm format)
Elements in Groups    

9 elements in 8 groups (1 Aspherical lens, 1 Extra-low Dispersion lens)

Angle of View

    70.2°- 31.4°
Aperture     F3.5 - 5.6 (Min. F22), (Number of Blades : 7 , Circular Aperture Diaphragm)
Mount Type     Samsung NX Mount
Optical Image Stabilizer     No
Minimum Focus Distance     0.28m
Maximum Magnification     Approx.0.22X
i Scene     Beauty, Portrait, Children, Backlight, Landscape, Sunset, Dawn, Beach&Snow, Night
Lens Hood     No
Filter Size     40.5mm
Max. Diameter x Length     64 x 39.8mm
Weight     Approx. 119g (without hood)
Operating Temperature     0 ~ 40°C
Operating Humidity     5 ~ 85%
Special features i-Function
      World's first under 40mm length
 
      SAMSUNG 20mm Black, Silver
       
Lens Name     SAMSUNG 20mm F2.8 Black/Silver
Focal Length     30mm (equivalent to 30.8mm in 35mm format)
Elements in Groups    

6 elements in 4 groups (1 Aspherical lens

Angle of View     70.2°
Aperture     F2.8 (Min. F22), (Number of Blades : 7 , Circular Aperture Diaphragm)
Mount Type     Samsung NX Mount
Optical Image Stabilizer     No
Minimum Focus Distance     0.17m
Maximum Magnification     Approx. 0.18X
i Scene     Night, Landscape, Sunset, Dawn, Backlight, Beach&Snow
Lens Hood     No
Filter Size     43mm
Max. Diameter x Length     62.2 x 24.5mm
Weight     Approx. 89g (without hood)
Operating Temperature     0 ~ 40°C
Operating Humidity     5 ~ 85%
Special features     i-Function
      Minimum focus distance (0.17m)
 
     

SAMSUNG 18-55mm i-Function

       
Lens Name     SAMSUNG 18-55mm F3.5-5.6 OIS i-Function
Focal Length     18 - 55mm (equivalent to 27.7-84.7mm in 35mm format)
Elements in Groups     12 elements in 9 groups (1 Aspherical lens)

Angle of View

    75.9°- 28.7°
Aperture     F3.5 - 5.6 (Min. F22), (Number of Blades : 7 , Circular Aperture Diaphragm)
Mount Type     Samsung NX Mount
Optical Image Stabilizer     Yes
Minimum Focus Distance     0.28m
Maximum Magnification     Approx. 0.22X
Lens Hood     Included
Filter Size     58mm
Max. Diameter x Length     63 x 65.1mm
Weight     Approx. 198g (without hood)
Operating Temperature     0 ~ 40°C
Operating Humidity     5 ~ 85%

About Samsung Electronics Co., Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6556718&lang=en

Contacts

Samsung Digital Imaging Business
Ashley Park
Mobile: +82 10 3272 9882
Office: +82 31 277 8482

Samsung NX11 (Photo: Business Wire)

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Release Summary

Samsung Electronics Co., Ltd today announced the launch of the NX11 - the latest addition to the highly successful NX family of cameras.

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Contacts

Samsung Digital Imaging Business
Ashley Park
Mobile: +82 10 3272 9882
Office: +82 31 277 8482