Univision’s Hit “Soy Tu Dueña” (Woman of Steel) is Top Primetime Novela in U.S. Television History

Grand Finale Reaches 9.4 Million Total Viewers and is the Top-Rated Program on Broadcast Television Across All Key Demographics, Regardless of Language

Network’s Powerhouse Primetime Novela Block Makes Univision #1 Network for the Night, Beating ABC, CBS, NBC, FOX and CW Among All Adults 18-49, Adults 18-34 and Persons 12-34, Among Other Key Demos

Univision Stations #1 in Primetime in Key Markets Across the Nation Among Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34, Regardless of Language

MIAMI--()--Last night’s broadcast of the highly-anticipated finale of Univision’s primetime hit “Soy Tu Dueña” (Woman of Steel; M-F 9pm ET/PT, 8pm Central) reached 9.4 million viewers who tuned in to all or part of the program. Delivering its highest-ranked telecast since its premiere, last night’s airing of “Soy Tu Dueña” averaged 7.3 million Total Viewers 2+, 4.0 million Adults 18-49, 2.1 million Adults 18-34 and 2.5 million Persons 12-34. As part of the network’s powerhouse primetime novela block (which also includes the original production “Eva Luna”), “Soy Tu Dueña” helped Univision become the #1 broadcast network in the time period as well as for the entire night (8-11pm) among Adults 18-49, Adults 18-34, Men and Women 18-49, Men and Women 18-34, and Persons 12-34, among other key demos, regardless of language. Since its premiere in June 2010, “Soy Tu Dueña” has delivered an average audience of 5.4 million Total Viewers 2+, making it the most-watched Spanish-language novela in U.S. television history.

Due in part to the strength of this novela – featuring popular actress/singer Lucero (Valentina) alongside superstar Fernando Colunga (Jose Miguel) and antagonist Gabriela Spanic (Ivana) –Univision is reporting double-digit percentage growth during broadcast prime (M-Sat 8-11pm, Su 7-11pm) among Adults 18-49 (+13%) compared to ABC‘s (-8%), CBS’ (-1%), FOX’s (-15%), NBC’s (+1%) and CW’s (+4%) in the current 2010/2011 Season versus the same period in the 2009/2010 Season. Additionally, Univision is also showing year-over-year audience gains among Adults 18-34 (+11%) and Total Viewers 2+ (+9%).

“We are extremely proud of the success of ‘Soy Tu Dueña’ and the historic imprint it has left in the television industry in the U.S.,” said Luis Fernández, president of Entertainment for Univision Network and of Univision Studios. “This is a great example of the ongoing popularity of the novela genre among U.S. viewers of all ages and the power and reach of Univision's primetime lineup.”

Additional Network Highlights

  • Last night, Univision aired the Top 3 programs among All Adults 18-34 and Persons 12-34 on broadcast television with #1 “Soy Tu Dueña” (finale), #2 “Soy Tu Dueña: La Gran Noche” (special) and #3 “Eva Luna.”
  • The one-hour finale of Univision’s “Soy Tu Dueña”
    • Also made Univision the #1 broadcast network among All Viewers 2+ in the time period.
    • Was the top-rated program on broadcast television, regardless of language, across key demographics including Adults Men and Women 18-49; Adults, Men and Women 18-34, Persons 12-34, Teens 12-17 and Kids 2-11.
    • Is among the Top 5 novela finale’s of all-time in the history of the Network (since 1992) among Total Viewers 2+ and Adults 18-49; Top 10 among Adults 18-34.
  • In the current 2010/2011 season, “Soy Tu Dueña,” on average, delivered more Adult 18-34 and Adult 18-49 viewers than many of the regularly-scheduled primetime programs on English-language television, including:
    • Adults 18-34 (1.8 million)
      • ABC’s “Better With You,” “Brothers & Sisters,” “Castle,” “Detroit 1-8-7,” “The Middle,” “No Ordinary Family,” “Skating With the Stars” and “Supernanny”
      • CBS’ “$#*! My Dad Says,” “Blue Bloods,” “CSI,” “CSI: Miami,” “CSI: NY,” “The Defenders,” “The Good Wife,” “Hawaii Five-0,” “Medium,” “The Mentalist,” “Mike & Molly,” “NCIS: Los Angeles” and “Rules of Engagement”
      • NBC’s “Apprentice 10,” “Biggest Loser 10,” “Chase,” “Chuck,” “Community,” “The Event,” “Law and Order: LA,” “Law and Order: SVU,” “Parenthood” and “Undercovers”
      • FOX’s “Fringe,” “Good Guys,” “Human Target,” “Lie to Me” and “Running Wilde”
      • CW’s entire primetime line-up which consists of “90210,” “America’s Next Top Model-9,” “Gossip Girl,” “Hellcats,” “Life Unexpected,” “Nikita,” “One Tree Hill,” “Smallville,” “Supernatural” and “Vampire Diaries”
    • Adults 18-49 (3.2 million)
      • ABC’s “Better With You,” “Detroit 1-8-7,” “No Ordinary Family,” “Skating With the Stars” and “Supernanny”
      • CBS’ “Blue Bloods,” “CSI: NY” and “Medium”
      • NBC’s “Apprentice 10,” “Chase,” “Chuck,” “Community” and “Undercovers”
      • FOX’s “Good Guys,” “Human Target, “ “Lie to Me” and “Running Wilde”
      • CW’s entire line-up which consists of “90210,” “America’s Next Top Model-9,” “Gossip Girl,” “Hellcats,” “Life Unexpected,” “Nikita,” “One Tree Hill,” “Smallville,” “Supernatural” and “Vampire Diaries”
  • Since its premiere on June 1, 2010, “Soy Tu Dueña:”
    • Delivered an average audience of 3.0 million Adults 18-49, 1.7 million Adults 18-34 and 2.0 million Persons 12-34.
    • Showed an audience growth of over 20 percent during which it averaged 4.7 million Total Viewers 2+ and 2.5 million Adults 18-49, compared with 5.8 million Total Viewers 2+ and 3.2 million Adults 18-49 in Fourth Quarter 2010.

Source: The Nielsen Company, NPM (12/27/2010) 8pm-11pm. Univision’s “Soy Tu Dueña” grand finale based on Fast National Ratings and English-language broadcast networks based on Fast Affiliate Ratings. Reach based on NPM Fast Cume for Total Viewers 2+, 6+ minute qualified audience (visitors included), Live+SD. Top-ranked primetime novela finale and of all-time based on NHPM (10/26/1992-12/25/2005), NPM (12/26/2005-12/27/2010). Live+SD. 2010/2011 STD (09/20/2010-12/26/2010) and 2009/2010 STD (09/21/2009-12/27/2009) comparisons based on Most Current.

Local Market Highlights:

  • The final episode of “Soy Tu Dueña” made Univision the #1 station in the time period (9-10pm), in the following markets:
    • Among Total Viewers 2+ in Los Angeles, New York, Miami, Houston, Dallas, Phoenix, San Francisco and Sacramento
    • Among Adults 18-49, Adults 18-34 and Persons 12-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago Phoenix, San Francisco and Sacramento
  • Last night (12/27/10) Univision stations took the #1 spot in primetime in the following markets:
    • Among Total Viewers 2+ in Los Angeles, Miami, Houston, Dallas, Phoenix, San Francisco and Sacramento.
    • Among Adults 18-49, Adults 18-34 and Persons 12-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago Phoenix, San Francisco and Sacramento
  • With the finale of “Soy Tu Dueña” (9-10pm) Univision stations had higher viewership than ABC, CBS, NBC and FOX combined in the following markets:
    • Among Total Viewers 2+ in Los Angeles and New York
    • Among Adults 18-49 in Los Angeles, Miami, Houston, Dallas and Sacramento
    • Among Adults 18-34 and Persons 12-34 in Los Angeles, Miami, Houston, Dallas, San Francisco and Sacramento
  • During the finale of “Soy Tu Dueña” (9-10pm) Univision stations had higher viewership than ABC, CBS and NBC combined in the following markets:
    • Among Total Viewers 2+ in Miami and Dallas
    • Among Adults 18-49 in Phoenix and San Francisco
    • Persons 12-34 in Chicago and Phoenix

Source: The Nielsen Company, NSI Preliminary Ratings (12/27/2010), “Soy Tu Dueña” aired 9-10pm E/PT, 8-9pm Central. Primetime is defined as ABC/CBS/NBC/IND/SLTV Mon 8-11pm (7-10pm CT) and FOX/CW Mon 8-10pm (7-9pm CT).Live+SD.

Univision’s next 9pm novela, beginning January 3, will be “Triunfo del Amor” (Triumph of Love), which reunites popular stars Maité Perroni (“Cuidado con el Ángel,” “Mi Pecado”) and William Levy (“Cuidado con el Ángel,” “Sortilegio”). Produced by Salvador Mejía, creator of blockbuster novelas such as “Mundo de Fieras” (Love and Cruelty) and “La Madrastra” (The Stepmother), the novela’s stellar cast also includes actresses Victoria Ruffo and Daniela Romo, as well as Osvaldo Ríos, Salvador Pineda, Dominika Paleta, Carmen Salinas, Pablo Montero, and soccer superstar Cuauhtémoc Blanco, making his acting debut.

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the premier media company serving the U.S. Hispanic community. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, reaching 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, which includes Univision.com, the leading Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings; and TuTv, U.S. outlet for pay television channels of Mexico-based Grupo Televisa. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

Contacts

Univision Network
Elizabeth Sanjenís, 305-471-4086
esanjenis@univision.net

Sharing

Contacts

Univision Network
Elizabeth Sanjenís, 305-471-4086
esanjenis@univision.net