TV News Alert: Satellite Feeds Behind-the-Scenes at Times Square 2011 and Live New Year’s Eve Event Coverage

NEW YORK--(BUSINESS WIRE)--FEED #1: BEHIND-THE-SCENES B-ROLL OF TIMES SQUARE 2011

Pre-New Year’s Eve footage featuring the arrival and installation of the "2011" sign at the top of One Times Square; the assembly and testing of the giant crystal New Year’s Eve Ball; and other preparations for the festivities.

TIMES FOR B-ROLL FOOTAGE IN SD 16 X 9

Tuesday, Dec. 28, 2010; 3:00 to 3:30 p.m. EST and 6:30 to 7:00 p.m. EST (re-feed)

Complete technical information available on-line at http://www.timessquarenyc.org/nye/nye_SatelliteCoordinates.html.

FEED #2: LIVE NEW YEAR’S EVE COVERAGE OF TIMES SQUARE 2011

Live coverage of the Times Square 2011 festivities with exclusive panoramic views of Times Square and the giant crystal New Year’s Eve Ball from proprietary camera locations and the ambient and natural sounds of the revelers, including hourly countdowns to midnight, the lighting and raising of the New Year’s Eve Ball, interactive activities with the revelers, live musical performances (including multi-platinum recording artists Taio Cruz and Elvis Crespo) and a special guest at midnight (TBA). This clean, uninterrupted feed will be provided free of charge to media organizations around the world on a non-exclusive basis solely for their use in creating television programming relating to the event. Additional information, including a detailed schedule of events and talent, will be announced shortly at http://www.timessquarenyc.org/nye/nye.html.

US DOMESTIC FEED:

VIA FIBER IN SD 16 X 9: Friday, December 31, 2010; 5:45 p.m. to 12:15 a.m. EST

VIA SATELLITE IN SD 16 X 9: Friday, December 31, 2010; 10:00 p.m. to 12:15 a.m. EST

VIA SATELLITE IN HD: Friday, December 31, 2010; 10:00 p.m. to 12:15 a.m. EST

INTERNATIONAL FEED:

VIA SATELLITE IN SD 16 X 9: Friday, December 31, 2010 - 11:45 p.m. to 12:15 a.m. EST (Saturday, January 1, 2011 0445-0515 GMT)

Complete technical information available on-line at http://www.timessquarenyc.org/nye/nye_SatelliteCoordinates.html.

TIMES SQUARE 2011 NEW YEAR’S EVE WIDGET OF LIVE WEBCAST/BLOGCAST

The Times Square 2011 Live Webcast/Blogcast will begin at 5:50pm on December 31, 2010 and end at 12:20am on January 1, 2011. The show will be available at TimesSquareNYC.org and Livestream.com/2011. Additionally, the Event Organizers and Livestream are offering free, non-commercial widgets of varying sizes for bloggers, webmasters and digital media outlets to embed as a source of fun and entertaining content for developing New Year’s Eve programming on their own sites.

Three co-hosts will cover all the action in Times Square. Viewers can tune in to watch and chat live online. The video solution is integrated with social media tools Twitter and Facebook, as well as the live blogging tool CoverItLive, allowing the New Year’s Eve co-hosts to engage participants and interact with their audience, giving away prizes and sharing in the celebration.

Additional information on the widgets, including the sizes and embedding codes, and web event are available on the Web at: http://www.timessquarenyc.org/nye/2011widgets.html and: http://www.livestream.com/2011.

TIMES SQUARE 2011 FREE NEW YEAR’S EVE APP FOR APPLE AND ANDROID DEVICES

The first official Times Square Ball App, designed for Apple and Android mobile devices, is now available at: http://timessquareball.net/app.

Features of the free app include a commercial-free, mobile stream of the live, six-and-a-half hour webcast event, including musical performances, celebrity appearances, the first Times Square wedding, hourly countdowns and the midnight Ball Drop; a customizable Toshiba countdown clock to the New Year; a photo contest giving users a chance to have New Year’s photos displayed on the Toshiba Vision sign beneath the New Year’s Eve Ball; New Year’s Eve kiss and e-photo cards to share with family and friends; history, news, weather, photos, maps and schedules for the Times Square New Year’s Eve Celebration; live streaming of behind-the-scenes events in Times Square leading up to New Year’s Eve; and Foursquare, Facebook and Twitter check-in.

Additional information, images and a demonstration video are available on the Web at: http://timessquareball.net/app.

For more information on the satellite/fiber feeds or the event, please contact Shelley Kapitulik Drazin at 203-898-1501. Information is also available on the Web at http://www.timessquarenyc.org/nye/nye.html.