LANSING, Mich.--()--Groupon (http://www.groupon.com), a shopping website that offers a daily deal on the best local goods, services and cultural events in more than 300 markets around the world, launched in Lansing on December 20, 2010.
“Groupon brings buyers and sellers together in a fun and collaborative way”
“As the state capital and home to Michigan State University, Lansing is an ideal Groupon market,” said Rob Solomon, president and chief operating officer of Groupon. “We look forward to bringing students and residents unbeatable deals on the best their city has to offer, while creating new revenue streams for local businesses.”
Using the principles of collective buying, Groupon negotiates unprecedented discounts with popular businesses. Groupon subscribers get free daily emails alerting them to the deals. The deals are activated only when a minimum number of people agree to buy, encouraging subscribers to share the promotion with family and friends. By guaranteeing a large number of new customers, Groupon has created a powerful new marketing vehicle for local merchants. This innovative approach to e-commerce has brought millions of dollars in new revenue to local businesses while saving more than $900 million for subscribers across North America.
“Groupon brings buyers and sellers together in a fun and collaborative way,” said Solomon. “We offer the consumer a great deal they can’t get anywhere else and deliver the sales directly to the merchant.”
During its first week in Lansing, Groupon’s featured deals include hair salon services and a sandwich shop. Upcoming deals include orchestra tickets, a cupcake bakery and fitness classes. Lansing joins Detroit, Grand Rapids and Kalamazoo as Michigan’s fourth Groupon market.
About Groupon
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 300 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 650 daily deals globally. For more information, visit http://www.groupon.com.
To get Groupon’s daily free email for the best in your city, subscribe at http://www.groupon.com.
For more information on Groupon apps for the iPhone and Android, visit http://www.groupon.com/mobile.
To learn more on how to become a featured business on Groupon, visit http://www.grouponworks.com.
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