PreEmptive Solutions Reports Strong Early Adoption of Its Mobile Analytics and Code Obfuscation Solution for Windows Phone 7

Runtime Intelligence for Windows Phone Installed by More than 1,000 Global Developers Within Weeks of Release; Over 200 Mobile Apps Already Streaming Analytics

CLEVELAND--()--PreEmptive Solutions (www.preemptive.com), a leading provider of solutions to measure, manage, and protect applications, announced today that its Runtime Intelligence for Windows Phone (www.runtimeintelligence.com/windowsphone7.html) has experienced strong adoption since its official launch on November 29, 2010 – with over 1,300 downloads by more than 800 unique global users from nearly 40 countries. In just the past 72 hours, 16 percent of these organizations streamed analytics from over 220 applications for improved software quality and increased adoption, while thousands more are protecting embedded Intellectual Property with obfuscation.

According to a new International Data Corporation (IDC) forecast,* the number of downloaded mobile apps is expected to increase from 10.9 billion worldwide in 2010 to 76.9 billion in 2014. Worldwide mobile apps revenues will experience similar growth, surpassing $35 billion in 2014.

“Opportunities in mobile applications will be one of the highest growth categories in software as mobile apps are quickly becoming indispensable life and work aids for an increasing number of people,” noted Al Hilwa, Program Director, Applications Development Software Research, IDC. “Understanding how users interact with their applications will be a prerequisite to effective development and successful application adoption. Solutions such as Runtime Intelligence for Windows Phone 7 are much needed tools that specifically enable developers and application owners to obtain such insight.”

In a survey by PreEmptive Solutions targeting the first 300 Windows Phone 7 developers taken one week after they had installed the software, 89.8% of respondents indicated that Runtime Intelligence for Windows Phone either “set the Windows Phone 7 platform apart from all other mobile platforms” or added “significant value.” Representative comments submitted by survey respondents included: “It gives me insight into what is happening with my apps and which ones are more popular so I can focus my efforts there,” and, “The detailed feature reporting and the ease at which it can be implemented is extremely useful for gaining insight into how an application is used in the wild. Early results for my current marketplace application have been surprising.”

“It’s extremely gratifying to see the Windows Phone 7 development community embrace our solution,” said Gabriel Torok, CEO and co-founder of PreEmptive Solutions. “By giving developers a way both to gather critical insight about how their apps are really being used and protect their hard work, Runtime Intelligence for Windows Phone is playing a critical role in maximizing and then securing mobile application value.”

Through an arrangement with Microsoft, the full commercial SKU of Runtime Intelligence for Windows Phone is available at no cost to Windows Phone 7 developers until at least the end of March, 2011. Registration and delivery of credentials takes minutes. To register, visit www.runtimeintelligence.com/windowsphone7.html.

About PreEmptive Solutions
PreEmptive Solutions measures, manages, and protects software across on-premise, cloud, and mobile platforms. With more than 4,000 corporate clients and inclusion with Microsoft’s Visual Studio since 2003, PreEmptive Solutions is the clear choice for any organization serious about measuring and managing their application investments. For more information, visit www.preemptive.com or call +1 440.443.7200.

Online:
Web: www.preemptive.com
Twitter: www.twitter.com/PreEmptive
Facebook: http://www.facebook.com/pages/PreEmptive-Solutions
LinkedIn: http://www.linkedin.com/companies/52751
YouTube: www.youtube.com/PreEmptiveSolutions

* Source: IDC Press Release, IDC Forecasts Worldwide Mobile Applications Revenues to Experience More Than 60% Compound Annual Growth Through 2014, Dec 13, 2010.

Contacts

Roberts Buchanan Associates
Jay Roberts, 212-924-2582
jay@robertsbuchanan.com

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Contacts

Roberts Buchanan Associates
Jay Roberts, 212-924-2582
jay@robertsbuchanan.com