Samsung Mobile Announces Samsung Suede™ For New Cricket Unlimited Muve Music™ Service

DALLAS--(BUSINESS WIRE)--Samsung Telecommunications America (Samsung Mobile), the No.1 mobile phone provider in the United States¹, today announced the Samsung Suede™ (SCH-r710). This handset will debut with the new Cricket Muve Music™ service in January 2011. The new wireless rate plan, the first to include a music experience designed specifically for the mobile phone, gives Cricket customers unlimited access to millions of songs, ringtones and ringback tones, in addition to unlimited access to voice, Web, text, video and more across Cricket’s nationwide 3G network.

“When you combine the handset’s sleek design and impressive feature set, such as the dedicated Muve Music button, the Samsung Suede is a device poised to redefine how people engage with a mobile music service.”

“Samsung Mobile is excited to launch the first handset to integrate with the innovative new Cricket Muve Music service,” said Paul Golden, chief marketing officer for Samsung Mobile. “When you combine the handset’s sleek design and impressive feature set, such as the dedicated Muve Music button, the Samsung Suede is a device poised to redefine how people engage with a mobile music service.”

A slim, stylish full-featured messaging phone, the Suede is designed with a 3-inch touch screen display, virtual QWERTY keyboard and an easy-to-navigate user interface. The Suede features a dedicated Muve Music button, which provides Cricket customers with one-touch access to download music instantly over Cricket’s 3G network. Cricket customers do not need a computer to use the Muve Music service. The Suede’s user interface features with customizable widgets, for instant access to popular social networking sites such as Facebook™, MySpace™ and Twitter™. In addition, the handset boasts an HTML web browser for fast downloads of music, video and news content, access to the Samsung Widget store and location-based services.

The Suede offers users a full messaging suite including SMS and MMS, along with a music player with microSD™ card support, accelerometer, 3.0 megapixel camera and camcorder and 135MB of internal memory with up to 16GB of expandable memory.

The Samsung Suede with the Cricket Muve Music service will be available at select Cricket Wireless stores beginning in January 2011. The Cricket unlimited plan including Muve Music is $55 per month while the Samsung Suede has a M.S.R.P. of $199.

For more information about the Samsung Suede, please visit www.samsung.com or the Samsung USA Newsroom at www.samsungusanews.com.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

¹Number one mobile phone provider in the U.S. claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics Q1-Q3 2010, Q1-Q4 2009 and Q3 and Q4 2008 U.S. Market Share Handset Shipments Reports.