Research and Markets: Sri Lanka Tourism Report 2011

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/e46132/sri_lanka_tourism) has announced the addition of the "Sri Lanka Tourism Report 2011" report to their offering.

Sri Lanka Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Sri Lanka's tourism industry.

In 2009, Sri Lanka welcomed 447,890 tourists, an increase of just over 2% year-on-year (y-o-y), and in line with BMIs expectations. Looking at trends in 2010, the island attracted 445,228 tourists over the first nine months of the year, an increase of 44% y-o-y. July was the high watermark for monthly arrivals, when Sri Lanka welcomed 63,339 tourists up by 50% y-o-y.

For the full year, BMI estimate that Sri Lanka could see an increase in tourist arrivals of about 50% y-o-y, with perhaps even some upside risks to this forecast given that November and December have historically been Sri Lankas peak months for arrivals.

The reason for the dramatic improvement in Sri Lankas tourism data has been the return of peace to the island following the May 2009 declaration of victory by Sri Lankan President Mahinda Rajapaksa over the rebel Liberation Tigers of Tamil Eelam (LTTE, also known as the Tamil Tigers). Over the course of 2010, key tourism source markets such as the US, Japan, the UK and other European countries relaxed their advisories against travel to Sir Lanka.

With peace taking root in the country, BMI believe the stage is set for several years of strong growth in tourism arrivals and tourist revenues. By the end of the forecast period in 2015, the authors believe Sri Lanka could be attracting more than 950,000 tourists a year and generating US$725mn in tourism revenues. The tourism industry should also continue to create jobs. The Sri Lanka Tourism Development Agency (SLTDA) said the industry directly employed 52,071 Sri Lankans in 2009, with another 72,899 jobs estimated to be indirectly created by the industry.

Key Topics Covered:

• Executive Summary
• SWOT Analysis
• Industry Forecast Scenario
• Business Environment Outlook
• Market Overview Travel
• Market Overview Hospitality
• Global Assumptions
• Company Profiles
• Methodology

Companies Mentioned:

• Aitken Spence Hotels
• John Keells Hotels
• Sri Lankan Airlines

For more information visit http://www.researchandmarkets.com/research/e46132/sri_lanka_tourism