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December 16, 2010 08:20 AM Eastern Daylight Time 

Silly Bandz Game Bouncing onto iPhone and iPad in Time for Christmas

Collect Silly Starz to Unlock Silly Bandz in Colorful Physics-Based Puzzle Game Featuring Stella the Puppy, Official Bulldog Mascot of Silly Bandz Bracelets

CINCINNATI--(BUSINESS WIRE)--Bringing holiday joy to boys and girls of all ages, video game publisher Zoo Entertainment, Inc. (NASDAQ CM: ZOOG) today announced that Silly Bandz: The Game is coming to iOS devices just in time for the holidays.

“Blending the fun and colorful elastic world of the Silly Bandz bracelets with the addictive physics-based catapult gameplay mechanic beloved by players was a natural fit for Silly Bandz on iOS”

In Silly Bandz: The Game, players find themselves on Silly Bandz Magical Island, a mysterious place inhabited by special Silly Starz. With a flick of the finger, players toss Silly Bandz bracelets to collect Silly Starz hidden all over the island. Players clear each challenge by collecting all of the Silly Starz, but if they strive to collect the Silly Bandz too, they add more bracelets to their collection to use when facing more difficult levels.

“Blending the fun and colorful elastic world of the Silly Bandz bracelets with the addictive physics-based catapult gameplay mechanic beloved by players was a natural fit for Silly Bandz on iOS,” said Mark Seremet, CEO of Zoo. “Fans of Silly Bandz are sure to enjoy bringing the world that they usually wear on their wrists to life in this game, while those that might not yet consider themselves afflicted with bracelet fever may be secretly surprised at how much fun they have collecting Silly Bandz on their iPhone, iPad or iPod Touch.”

Silly Bandz for iOS features 30 challenging levels set in beach, forest and volcano environments found on the Magical Island. Players choose from the Silly Bandz in their collection to use in each level. Since players can make strategic selections based on the weight, size and bounciness of each bracelet, a large collection of Silly Bandz can be a big help in the quest to collect all of the Silly Starz and the 40 unique Silly Bandz shapes found in the game.

Silly Bandz fans will recognize a familiar furry face in the iOS version of the game: Stella the Puppy, the official bulldog mascot of the popular bracelets. Stella helps players learn how to play while offering helpful tips along the way. Stella soon helps players discover that some objects feature special powers to help players collect Silly Starz and Silly Bandz. For example, fans can help blow a bracelet towards a star, while heavy objects can help clear a path and rockets can provide a powerful boost of speed. Obstacles in the game can help or hinder players, so it’s important to use the special objects wisely!

Silly Bandz for iPhone and iPod Touch will be available on the App Store soon for $0.99. The iPad version of Silly Bandz will be available on the same day for $1.99. Also published by Zoo Games, Silly Bandz for the Nintendo DS is now available nationwide for $29.99 and includes a set of exclusive video game themed Silly Bandz bracelets. For press assets, visit: http://bhimpact.gamespress.com/product_page.asp?i=1125.

About Zoo Entertainment

Zoo Entertainment is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass-market consumers. With a strong network of leading national mass market retailers, its casual and value-focused titles span categories including sports, family, racing, game show, strategy and action-adventure, and more. Zoo Entertainment software is developed for all major consoles, handheld gaming devices, PCs, and mobile devices as well as online and download game services.

Zoo’s innovative content creation site, indiePub (www.indiepubgames.com), was designed to capitalize on opportunities in the emerging and high growth digital entertainment space. The site fosters the independent gaming community by playing host to independent game developers and players and providing developers with the resources they need to collaborate and create great games. A destination site for gaming enthusiasts and consumers, indiePub takes an active role in helping independent developers create innovative entertainment software.

For more information, visit www.zoogamesinc.com.

Contacts

Zoo Games
Rachel Belinky
513-824-8297
pr@zoogamesinc.com
or
Bender/Helper Impact
Jacob Nahin
310-694-3246
jacob_nahin@bhimpact.com

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