Infogroup Extends Its Social Strategy; Connects with Twitter

Infogroup Integrates Twitter with Its Proprietary Business Database

OMAHA, Neb.--(BUSINESS WIRE)--Infogroup, the leading provider of local business listings and Points of Interest (POI) data for navigation, local search, and location-based service (LBS) applications, today announced an agreement with Twitter that helps businesses of all sizes link tweets to Infogroup POI data.

“This type of enhanced content continues to add value to our business database and allows local, regional and national businesses to communicate with their customers more effectively.”

Under the new agreement, Infogroup’s search, navigation, and other partners can use Infogroup’s persistent ID numbers to post and receive tweets driven by Twitter Places, Twitter’s geolocation feature. In addition, local businesses will be able to add their Twitter Handles and other social media user names directly to the Infogroup business database via Infogroup’s innovative ExpressUpdate technology which empowers businesses to search, edit, verify, add or enhance their Infogroup business records online. The agreement will give product developers and Infogroup’s broad network of local search, navigation and value-added resellers the ability to leverage Infogroup’s highly accurate data in combination with Twitter’s communication platform to provide more value to their customers.

“We are excited that the agreement with Twitter will extend numerous benefits to our customers,” said Jim DeRouchey, President of Infogroup Licensing. “This type of enhanced content continues to add value to our business database and allows local, regional and national businesses to communicate with their customers more effectively.”

This agreement is the latest example of a leading company choosing to work with Infogroup. Infogroup’s superior compilation, verification and quality assurance processes produce the highest quality POI data for search applications. Infogroup data powers the top 5 search engines, 90% of in-car navigation systems in North America and the sales and marketing systems of 85% of Fortune 100 companies. In addition, Infogroup’s world-class research is the leading provider of insight-driven results and is the exclusive provider of the CNN/Opinion Research Corporation Poll.

About Infogroup
Infogroup is the leading provider of data and interactive resources that enable targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most powerful Internet search engines and GPS navigation systems. Infogroup’s headquarters are located at 5711 South 86^th Circle, Omaha, NE 68127. For more information, call [phone] or visit www.infogroup.com.