Avvasi Announces Strategic Partnership with Rikei Corporation

WATERLOO, Ontario, Canada--(BUSINESS WIRE)--Avvasi Inc., a leading innovator of video traffic management solutions for mobile service providers, today announced its partnership with Rikei Corporation, a premier service integration and network technology leader in the Asia-Pacific region. The Avvasi-Rikei partnership extends Rikei’s mobile network solutions to include video management with Avvasi’s mobile video analytics and service assurance solutions.

“This partnership offers our customers a comprehensive mobile traffic analytics and management solution, built on the complementary expertise of each company.”

“Video services are the focal point of market differentiation for mobile service providers operating in Japan and across the Pacific region,” said Katsuei Aoyagi, president & CEO of Rikei Corporation. “Video represents the potential for growing revenue streams, but services providers must ensure a standard level of quality across their network. Avvasi’s video QoE analytics services go beyond simple network metrics to accurately measure the subscriber’s perceived video experience. This is key to our customers’ continued growth.”

As part of the agreement, Rikei Corporation will bring the following Avvasi solutions and products to Asia-Pacific markets:

Avvasi Video Analytics (VOA) provides a rich suite of unparalleled video traffic analytics tools that enable service providers to monitor, store, collate and analyze data related to the mobile video network traffic.

Avvasi Video Service Assurance (VSA) provides service providers with detailed information about the subscriber’s quality of experience (QoE). This helps service providers manage customer relationships to reduce churn, troubleshoot network issues based on video QoE triggers and maximize revenue. The collected QoE scores are output as UDR records and retrieved by OSS and BSS systems and potentially ingested into a higher-level billing or CRM systems.

“We are pleased to partner with such a respected industry leader as Rikei Corporation,” said Mate Prgin, president and CEO of Avvasi. “This partnership offers our customers a comprehensive mobile traffic analytics and management solution, built on the complementary expertise of each company.”

Avvasi solutions enable service providers to strike a balance between reducing network operational costs, while preserving their customer’s experience. At the core of Avvasi solutions is a unique technology that offers a scalable, passive measurement capability that reports video-based QoE. Much like MOS scores, this perceptual measurement accurately reflects the subscriber’s perceived experience with video content. This innovative technology provides a powerful analytics and assurance solution when combined with congestion awareness and the ability to break down video traffic by device, source, content, media format, media duration and network topology.

About Rikei Corporation

Rikei Corporation was established in 1957, and is a leading trading firm headquartered in Tokyo, specializing in import and export sales business of a wide range of electronic products, computer systems, network-related hardware and software. As for details of its activities, please visit: http://www.rikei.co.jp.

About Avvasi Inc.

Avvasi is helping service providers assure, improve and monetize mobile video. Service providers are deploying Avvasi solutions on the Xperium platform to understand the network impact of new devices and subscriber usage patterns, plan video optimization strategies and dimension network expansion, while reducing subscriber churn and maximizing revenue. Based in Waterloo, Ontario, Avvasi is a venture backed, privately held company. For more information, please visit http://www.avvasi.com.