BzzAgent Makes Executive Hires and Increases Staff 20% to Manage Client Demand

BOSTON--(BUSINESS WIRE)--BzzAgent, the leading social marketing company, announced a 20% increase in staff, as well as the hiring of three senior executives. Strong demand for BzzAgent’s social marketing services, alongside a profitable 2010, prompted growth in every part of the company. Executive hires include Stephen Royal as CFO, Ben Cesare as SVP of Sales, and Chip Terry as VP/GM of Product Strategy.

“The rise of social media has continued to propel the business and we’re excited to add critical executive and staff hires to help manage the growth and position us for a fantastic 2011. We couldn’t be prouder to add these talents to our already incredible team.”

Stephen Royal has been appointed CFO to run the financial operations of the company. Stephen has more than 25 years of financial management experience in successful private and public companies. Steve’s background includes CFO positions at Copanion, Oat Systems, Net to Net Technologies, and Engage, Inc. where he led the company’s IPO.

Ben Cesare joins as SVP of Sales to lead sales strategies, customer facing activities and overall BzzAgent revenue. Ben brings over 25 years of experience building and leading sales teams at Apple Computer, Agile Software and Psion Incorporated. As CEO of Invoke Solutions, Ben grew and operated a company that delivered online qualitative and quantitative research to the largest global CPG, High-tech and Healthcare industries in the market.

Chip Terry joins as VP/GM of Product Strategy to lead the constant innovation of BzzAgent products so they continue to solve the needs for clients and agents as social technologies evolve. Prior to BzzAgent, Chip held product and marketing leadership roles at companies including Forrester Research and ZoomInfo. Chip is also on the board of Courageous Sailing, a youth charity in Boston that give free sailing lessons to over 1,200 kids every summer.

“2010 was a very strong year for BzzAgent, with increased client engagement and a substantial seven-figure profit,” said Founder and CEO Dave Balter. “The rise of social media has continued to propel the business and we’re excited to add critical executive and staff hires to help manage the growth and position us for a fantastic 2011. We couldn’t be prouder to add these talents to our already incredible team.”

As the pioneer of the word of mouth marketing industry, and now a leader in ROI-based social marketing, BzzAgent is nearing its tenth year.

About BzzAgent

BzzAgent is a social marketing company that accelerates word of mouth to drive sales. Powered by a network of over 750,000 people, BzzAgent creates measurable business results for marketers through an influential advocate network, a powerful engagement platform, and a proven analytics approach. BzzAgent has been at the vanguard of word of mouth marketing since 2001, running more than 1,500 programs for global companies including Unilever, Wrigley, L’Oréal, and Michelin. For more information visit: http://about.bzzagent.com