It’s Beginning to Look a Lot Like…Heart Attack Season

Heart Attack Spike during the Holidays is Critical Reminder: Stay Prepared by Keeping Life-Saving At Heart® Emergency Aspirin within Reach

CEDAR GROVE, N.J.--(BUSINESS WIRE)--It may be the most wonderful time of the year, but Advent Consumer Healthcare, LLC wants to prepare people for the uptick in coronaries that comes with the holidays. Research shows that heart attack deaths begin to increase around Thanksgiving, continue to rise through Christmas, peak on New Year’s Day, and then drop off. In addition to known risk factors such as high cholesterol, hypertension, and smoking, experts point to overindulgence and stress as major contributors to this less than merry phenomenon.

With the increase of heart attacks over the holidays, Thomas B. Graboys, M.D., President Emeritus of the Lown Cardiovascular Research Foundation warns that it is critically important to recognize the signs and symptoms of a heart attack. One cannot delay for a second when a heart attack strikes; patients should immediately call 911 and chew an aspirin, as directed by a doctor, to help reduce damage to the heart. Being prepared can help save a life; studies show that the use of aspirin at the onset of a heart attack could save as many as 10,000 lives each year.

To make it easier to keep aspirin on hand at all times, Advent Consumer Healthcare, LLC recently introduced At Heart® Emergency Aspirin, a unique patented dispenser which contains two blister sealed 325mg aspirin (NSAID) tablets with three year expiration dating. With a simple press of a button, the preloaded dispenser provides immediate access to an emergency dosage of aspirin. Measuring just three inches, At Heart® can be easily carried on a key chain, inside a pocket or purse, or kept on a bedside table. Available nationwide at CVS Pharmacies, At Heart® is the most heartfelt gift this holiday season.

About Advent Consumer Healthcare, LLC

Advent Consumer Healthcare, LLC is dedicated to delivering innovative consumer products to help physicians and healthcare providers increase a patient’s overall awareness, involvement and compliance, as well as to facilitate the achievement of treatment goals. Founded in 2002 by seasoned healthcare executive Frank Alvino, Advent Consumer Healthcare, LLC is based in Cedar Grove, NJ. For more information about Advent and At Heart, please visit http://www.at-heart.com.