eBay® Shoppers Flock to Phones, Set Records on the Busiest Mobile Shopping Day Ever

SAN JOSE, Calif.--(BUSINESS WIRE)--For the second year in a row, mobile holiday shopping on eBay (Nasdaq:EBAY) peaked globally on the second Sunday of December – “Mobile Sunday.” In the U.S. mobile gross merchandise volume (GMV) grew 127 percent over the same Sunday last year, generating nearly $5 million in GMV; worldwide, mobile GMV grew 165 percent generating $13 million in GMV.

“Mobile has transformed the shopping experience this holiday season. People simply prefer using a phone to shop smarter for everything from clothing, shoes and accessories to toys and sporting goods. Shopping for great deals anytime and from anywhere continues to gain momentum with consumers”

“Mobile has transformed the shopping experience this holiday season. People simply prefer using a phone to shop smarter for everything from clothing, shoes and accessories to toys and sporting goods. Shopping for great deals anytime and from anywhere continues to gain momentum with consumers,” said Steve Yankovich, vice president of mobile for eBay. “With more than 30 million downloads of our suite of mobile apps globally, we continue to drive mobile innovation and delight our customers around the globe.”

In the U.S., eBay mobile GMV was up 38 percent on “Mobile Sunday” over Cyber Monday 2010. Clothing and accessories topped the list of most-sold items among U.S. shoppers buying with their phones, with the top five U.S. states by sales volume including California, Pennsylvania, Florida, Indiana, and Ohio.

eBay’s findings in the three weeks leading up to the busiest mobile shopping day of the year on eBay, clearly demonstrate that mobile phones are changing the way people shop this holiday season:

Top U.S. Categories by GMV Sales
- Clothing & Accessories
- Cars & Trucks
- Jewelry, Gems, Watches
- Sporting Goods
- Auto – Parts
Top U.S. Categories by Number of Transactions
- Clothing & Accessories
- Collectibles
- Cell Phones & Accessories
- Toys
- Sports Memorabilia

On the busiest mobile shopping day, Sunday, Dec. 12, 2010, U.S. mobile shopping peaked during the hours of 6:00 p.m. – 9:00 p.m. GMT (1:00 p.m. – 4:00 p.m. EST), with more than 9,500 transactions per hour.

An interactive infographic application available at www.ebayinc.com/mobilecommerce visualizes eBay mobile shopping trends from November 22 through Dec. 12 within the top 20 eBay product categories across eBay’s leading m-commerce markets.

According to consulting firm Accenture, 73 percent of smartphone owners now prefer using their phone at retail for simple shopping tasks, rather than talking with a store employee.¹eBay mobile is at the forefront of this rapid shift in consumer shopping behavior. By integrating barcode-scanning and local shopping results into its mobile apps, eBay is bridging the in-store and online shopping experiences to help holiday shoppers comparison shop and make better informed buying decisions.

¹ Accenture, Dec. 6, 2010: http://www.businesswire.com/news/home/20101206005219/en/Smartphones-Bargain-Hunting-Consumers-Changing-Customer-Retailer-Relationship-Accenture

About eBay Inc. Mobile

eBay (Nasdaq:EBAY) launched its first application for the iPhone in July 2008 and has since become a leader in mobile commerce. Its core iPhone application, which is available free via iTunes in eight languages and 190 countries, has been downloaded more than 13 million times and allows users to fully browse and buy without leaving the application. The eBay app for the iPad™ debuted in the top ten most downloaded free iPad apps in the iTunes Store and delivers a dramatically different, visually compelling shopping experience to browse and purchase the vast selection of products available on eBay. eBay’s suite of mobile apps, including RedLaser, Selling, Classifieds and StubHub, make selling and buying possible virtually anywhere, anytime. In 2009, eBay’s mobile gross merchandise volume (GMV) – the value of all goods sold – was more than $600 million. eBay expects to generate $1.5 billion in GMV through mobile commerce in 2010.

eBay Inc.'s PayPal™ division has been delivering mobile payments since 2005 and has a mobile app for iPhone®, Android™, BlackBerry® and Windows® Phone 7 smartphones, as well as SMS and WAP-based payments solutions. PayPal offers merchants an easy way for shoppers to checkout on mobile websites via Mobile Express Checkout and mobile developers can use PayPal for in-app payments using PayPal's Mobile Payments Library. In 2009, $141 million in payments were transacted over PayPal's mobile applications and PayPal expects to close out 2010 with more than $500 million in mobile payment volume from five million PayPal members worldwide. For more information on eBay mobile, visit www.ebay.com/mobile.

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Forward Looking Statement

This announcement contains forward-looking statements relating to the future performance of eBay’s businesses that are based on its current expectations, forecasts and assumptions. These statements include, but are not limited to, statements regarding plans for eBay’s mobile applications and future growth in mobile commerce. Those statements involve risks and uncertainties, and actual results may differ materially from those discussed. Factors that could cause or contribute to such differences include, but are not limited to, consumer acceptance and use of eBay’s mobile applications.