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 SVnetwork
December 10, 2010 06:30 AM Eastern Daylight Time 

Daniel Radcliffe Supports The Trevor Project via SocialVibe

Video Message from Radcliffe Encourages Fans to Visit SocialVibe.com to Generate Free Donations for The Trevor Project’s Lifeline for LGBTQ Youth

LOS ANGELES--(BUSINESS WIRE)--The Trevor Project and Daniel Radcliffe have teamed up with SocialVibe to support The Trevor Project’s life-saving services for lesbian, gay, bisexual, transgender and questioning youth. Radcliffe has recorded a video message showing people how they can visit socialvibe.com/thetrevorproject to directly support The Trevor Project’s crisis and suicide prevention lifeline. The video is now available for viewing and sharing via YouTube.

“We all have the power to help LGBTQ youth know they are not alone”

In the message, Radcliffe encourages people to take a minute out of their day to visit The Trevor Project’s dedicated page on SocialVibe and complete short brand activities that allow them donate to The Trevor Project without ever having to open their wallets. The goal of the campaign is to raise enough money via SocialVibe to fund 5,000 calls to The Trevor Lifeline, the only nationwide around-the-clock crisis and suicide prevention lifeline for LGBTQ youth.

“We all have the power to help LGBTQ youth know they are not alone,” said Daniel Radcliffe. “The Trevor Project helps save lives every day, and anyone can support the cause for free simply by visiting SocialVibe.com.”

“Finding innovative ways to reach people in the social networking sphere is paramount to the life-saving work of The Trevor Project. Whether it is through online crisis intervention programs like TrevorChat, or harnessing social media through fundraising partners like SocialVibe, we strive to continually enhance our online engagement with individuals,” said Executive Director, Charles Robbins. “Daniel Radcliffe understands the important role that social media plays in the lives of young people, and we are grateful for his support in this project with SocialVibe.”

SocialVibe is the easiest way for people to donate to the causes they care about without having to spend any money. The cause-marketing platform harnesses the power of social media and enables users to support the charities they are passionate about simply by engaging with brand activities online. Anyone with access to the Internet can donate to the Trevor Project by going to socialvibe.com/thetrevorproject and engaging with short brand activities that take less than a minute to complete. Each activity directly raises money for the Trevor Project, and sharing SocialVibe activities on Facebook and Twitter can help raise even more money for the cause.

“Our campaign for The Trevor Project’s lifeline service is a perfect example of how social media can bring about social change,” said Jay Samit, CEO of SVnetwork & SocialVibe. “Our last campaign funded over 2,000 conversations for The Trevor Project’s free instant messaging service, TrevorChat, and we look forward to seeing great results with this campaign.”

The video can be found here on YouTube and viewers can click the links embedded in the video to share it on Facebook and Twitter.

About The Trevor Project

The Trevor Project is the leading national organization focused on crisis intervention and suicide prevention efforts among LGBTQ youth. Every day, The Trevor Project saves young lives through its free and confidential lifeline, in-school workshops, educational materials, online resources and advocacy. The organization was founded in 1998 by three filmmakers whose film, “Trevor,” a comedy/drama about a gay teenager who attempts suicide, received the 1994 Academy Award® for Best Short Film (Live Action). For more information, visit www.TheTrevorProject.org.

About SVnetwork (SocialVibe)

SocialVibe (www.socialvibe.com) is the leading social media utility that empowers people to benefit their causes and communities by engaging with brand sponsors and sharing branded content with their social graph. SocialVibe is owned and operated by SVnetwork (www.svnetwork.com), the Web’s largest performance brand advertising and technology platform that reaches over 200 million unique consumers every month. SVnetwork provides the most effective way for brands to reach, engage, and spread messages through a targeted audience of hyper-connected consumers in social media. SVnetwork recognizes that in social media, individuals hold the key to generating attention and brand influence. The company is backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Ventures and is headquartered in Los Angeles, CA.

Contacts

The Trevor Project
Laura McGinnis
Laura.McGinnis@TheTrevorProject.org
(310) 271-8845 ext. 226
or
SVnetwork
Molly Heintz
molly@svnetwork.com
(310) 657-9900 x401

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