Research and Markets: South Africa Brand Report: Mobile/Cell Phone Handset Users

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/d2e677/south_africa_brand) has announced the addition of the "South Africa Brand Report: Mobile/Cell Phone Handset Users" report to their offering.

“South Africa Brand Report: Mobile/Cell Phone Handset Users”

This comprehensive report examines the South African Cellphone/ Mobile Market: historical market sales (past 5 years), sales forecasts until 2014, local consumer/market trends, competitor analysis of key brands in the segment, detailed consumer geo-demographic profiling, consumer lifestyle and media consumption.

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:

• What are the historical market sales and forecasts for the next 5 years?
• Who are the key players and brands in the market and how are they positioned?
• What are the important consumer and market trends that should be included in your business strategy?
• Who are the users (and non users) of the cellphone/ mobile market? e.g. age, gender, affluence, life-stage, geographics
• How do you engage with them? e.g. lifestyle, internet, sports, music interests
• What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines

It provides a comprehensive consumer profile of the entire cellphone/ mobile market (minimum category sample = 15, 663 consumers), as well as a detailed segmentation by brand, namely: LG, Motorola, Nokia, Samsung and Sony Ericsson

It examines in detail the demographics, lifestyle, media consumption and Internet usage of the cellphone/ mobile market by brand, making it a vital reference report for anyone wanting to understand this segment of the market. Why purchase this market research report?

• The report focuses on consumer-based intelligence the most valuable brand asset
• Provides a comprehensive analysis of the big picture with local consumer/market trends
• Historical sales (past 5 years) and sales forecasts until 2014
• Includes a detailed competitor analysis and brand positioning
• 78 page report with 80+ charts, graphs, tables
• Salient points and key insights are highlighted and summarised in comment boxes on each page

Key Topics Covered:

1. SA Population Demographic Overview

2. Historical Sales and Forecasts

3. Competitor Analysis

4. Cellphone / Mobile Market Trends

5. SA Telecommunications Overview

6. SA Cellphone Market

7. Demographic Profile of Segments (2009): LG, Motorola, Nokia, Samsung, Sony Ericsson

8. Cellphones (2009) : LG, Motorola, Nokia, Samsung, Sony Ericsson

9. Internet (2009) : LG, Motorola, Nokia, Samsung, Sony Ericsson

10. Lifestyle (2009) : LG, Motorola, Nokia, Samsung, Sony Ericsson

11. Media (2009) : LG, Motorola, Nokia, Samsung, Sony Ericsson

Companies Mentioned:

• Blackberry
• LG
• Motorola
• Nokia
• Siemens
• Sony Ericsson
• Samsung
• Research in Motion

For more information visit http://www.researchandmarkets.com/research/d2e677/south_africa_brand