Citi ThankYou Rewards Expands Entertainment Offerings to Include Virtual Products from Zynga

Citi ThankYou Rewards Members Can Now Use ThankYou Points To Get Exclusive Content and Virtual Gift Cards for Top Social Games like FarmVille

NEW YORK--()--Citi® ThankYou® Rewards, one of the world's largest loyalty programs, today announced it has expanded its rewards collection by introducing gift cards and exclusive virtual products from Zynga, the world’s largest social game developer.

Zynga is producing a line of exclusive items available only to Citi ThankYou Rewards members, starting at just 600 ThankYou Points. Members can also redeem for both physical and virtual gift cards to enhance their gaming experience across popular games like FarmVille, FrontierVille and Café World.

“Citi is continually looking for opportunities to provide our millions of ThankYou Members with new and exciting ways to use their points. Partnering with a leading social gaming provider like Zynga to add new, exclusive gaming content to ThankYou not only helps to keep our reward collection highly relevant and exciting but it also meets an expressed demand for products in the social games category,” said Terry O’Neil, Executive Vice President, North American Cards, Citi. “The virtual Zynga gift cards provide our members with an easy way to redeem rewards quickly and for relatively few points while the exclusive content enables them to express their individuality with gaming characters and content they won't find anywhere else.”

In addition to the Zynga virtual gift cards, Citi ThankYou Rewards offers other virtual rewards that can be redeemed instantly, including digital music downloads and restaurant certificates. Since its inception in 2004, Citi ThankYou Rewards has been a pioneer in rewards programs. Citi ThankYou Members can earn points from activities across a range of Citi businesses, such as having an eligible checking account and conducting every day banking activities with Citibank and making purchases with an eligible Citi credit or debit card. ThankYou Members can also earn points by shopping through the ThankYou Bonus Center, an online shopping mall featuring more than 400 merchants.

About Citi

Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Through Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com.

About Zynga Inc.

Zynga Inc. is the world’s largest social game developer with more than 215 million monthly active users playing their games which include FarmVille, FrontierVille, Mafia Wars, Zynga Poker, Café World, Treasure Isle, YoVille, FishVille and PetVille. Zynga Inc. games are available on a number of global platforms including Facebook, MySpace, the iPad and iPhone. Through Zynga.org, Zynga players have raised more than $5 million for world social causes. Zynga Inc. is headquartered in San Francisco. For more information, visit www.zynga.com or www.zynga.org.

Tags/Keywords:

Citi, ThankYou Rewards, ThankYou, Rewards, Citi Specials, Specials, Zynga, FarmVille, Social Games

Links:

Citi, Citi with Arc Design and ThankYou are registered service marks, and Citi ThankYou Rewards Design is a service mark, of Citigroup Inc.

Contacts

Citi
Liz Fogarty, 212-559-0486
or
MSL New York
David Chamberlin, 212-468-3650
david.chamberlin@mslgroup.com

Contacts

Citi
Liz Fogarty, 212-559-0486
or
MSL New York
David Chamberlin, 212-468-3650
david.chamberlin@mslgroup.com