Research and Markets: from Buzz to Buy: the Impact of Social Media on Shopping and Buying

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/37ae8a/from_buzz_to_buy) has announced the addition of the "From Buzz to Buy: The Impact of Social Media on Shopping and Buying" report to their offering.

“From Buzz to Buy: The Impact of Social Media on Shopping and Buying”

THE BUZZ Business has embraced Social Media faster than almost any marketing phenomenon in the last decade. Facebook, YouTube, twitter, MySpace, have become part of the everyday business lexicon, incorporated into media budgets, marketing plans, retail strategies.

WSL/STRATEGIC RETAILs benchmark study defines the power of Social Media to impact purchase decisions, unravels the complexities, and helps companies determine where its important in driving shoppers to buy. Specifically:

The role of Social Networks in shopping life: Where they matter and don't
How shoppers use Social Networks for shopping
The role of Social Networks vs. traditional shopping sites
How different sites rate as shopping resources: Internet shopping sites, independent review sites, social networking sites, retailer sites, manufacturer sites
How shoppers of specific channels and specific retailers use Social Media to shop
How shoppers use Social Media to research different product categories
Research rates and Buy rates for 20+ Leading Indicator Categories
How Mobile technology activates Social Media in store
Action Steps for your business
Predictions of how Social Networking will change shopping

Key Topics Covered:

Background & Objectives
How to Read this Report
Methodology
Executive Summary & Action Steps
Chapter 1: Who is Where? How Often? Online Shopping Basics
Chapter 2: To Buy? What to Buy? Online Buying INfo
Chapter 3: Social Networking Sites and Shopping
Chapter 4: Shopping Reviews Support Buying
Chapter 5: Social Shopping Media by Mobile
Chapter 6: The Impact of Social Shopping Media
Appendix Tables

For more information visit http://www.researchandmarkets.com/research/37ae8a/from_buzz_to_buy

Contacts

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

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