CONSHOHOCKEN, Pa.--(BUSINESS WIRE)--The big reveal takes place today. Truck doors will open, bicycles will be unloaded and the surprise will be disclosed. IKEA US co-workers across the country will then find out that each and every one has a brand new bike to take or ride home.
"It's been a good year for IKEA, so what better way to celebrate our success than to thank our IKEA co-workers who made this happen. Our big reveal today will be a fun day as we unload 12,400 new bikes at IKEA US locations. This is our way of saying 'thanks IKEA co-workers for being strongly committed to working together.' We hope this bike will be taken in the spirit of the season while supporting a healthy lifestyle and everyday sustainable transport," commented Mike Ward, IKEA US President.
With a strong commitment to good health and being environmentally conscious, IKEA selected an all terrain bike as the holiday co-worker gift for 2010. What makes it even more special is that the delivery of bikes is a total surprise for all co-workers. Hopefully, all will stay mum until today/Tuesday, December 7th at 9:30 am (each store’s local time).
Why a bike? Because when it comes to sustainable transport, a bicycle is a great option. And when it comes to healthy living, riding a bike is one of the best cardio forms of exercise. Here are some facts.
- Bicycling is an excellent cardio-vascular exercise, which promotes heart health. Just like in any other aerobic workout, bicycling makes your heart pump harder. Also blood circulation increases and eventually, your resting heart rate will decrease. (Helium.com; Benefits of Bicycling by Erich Rosenberger M.D.)
- On average, commuting 10 miles a day by bike in 30 minutes, instead of driving a car burns 110,250 calories (keeping off 30 pounds of fat each year). (Sources: Bicycle Coalition of Greater Philadelphia, RailstoTrails.org, Fitsugar.com, Adultbicycling.com
- Cycling just 20 miles a week can help reduce the risk of coronary heart disease by 50%. (Sources: Bicycle Coalition of Greater Philadelphia, RailstoTrails.org, Fitsugar.com, Adultbicycling.com
- Countries with the highest levels of cycling and walking generally have the lowest obesity rates. (Bicycle Coalition of Greater Philadelphia)
For Sustainable living, bicycling also has many benefits.
- Bicycling reduces polluting emissions. A short, four mile round trip by a bike keeps about 15 pounds of pollutants out of the air we breathe. (WorldWatch Institute, www.bicyclinginfo.org)
- In 2001 walking and bicycling accounted for 23 billion miles traveled, worth billions of dollars in fuel savings alone. (Bicycle Coalition of Greater Philadelphia)
- In one year, riding a bike versus owning and driving a car will save an individual $8,000 in gasoline and general car maintenance and insurance costs. (Bicycle Coalition of Greater Philadelphia)
IKEA, the world’s leading home furnishings company, was founded in 1943 in Sweden. Since then, IKEA has offered home furnishings and accessories of great design and quality with functional living solutions at everyday low prices. Currently there are more than 300 IKEA stores in 37 countries, including 49 in North America (11 in Canada; 37 in the US; 1 in the Dominican Republic). IKEA has six distribution centers in North America, with a manufacturing facility in Danville, VA. IKEA has been named to Business Week’s List of The Best Global Brands (August 7, 2006) for four consecutive years and Business Week’s List of the Top 2009 Twenty Best Companies for Leadership (February 2010). Additionally, IKEA has been listed on Working Mother magazine’s annual list of the “100 Best Companies for Working Mothers” for four consecutive years. IKEA was also listed in March 2007, on Fast Company’s Fast 50, for its environmentally responsible products, as well as for five consecutive years in Training magazine’s annual list of top companies that excel at human capital development. TIME Magazine (May 2009) listed IKEA as one of the top 8 most global eco conscious companies. IKEA incorporates environmentally friendly efforts into day-to-day business and continuously supports initiatives that benefit causes such as children and the environment including UNICEF, Save the Children and American Forests. To visit the IKEA Web site, please go to www.IKEA-usa.com and also learn more about IKEA environmental and social responsibility actions and programs. Also visit www.Facebook.com/IKEAUSA.
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