Samsung Mobile Named #1 Android Smartphone Provider Based on Retail Sales in U.S. & Galaxy S Portfolio Reaches Three Million Shipments Milestone

Independent research from leading industry analyst firm shows Samsung captured top spot in U.S. Android smartphone market in third quarter of 2010

DALLAS--()--Samsung Telecommunications America (Samsung Mobile)1, the No. 1 mobile phone provider in the U.S., today announced that third party research firm Gartner® reported Samsung as the top Android smartphone provider in terms of sell through to end users in the United States for the third quarter of 20102. According to Gartner, Samsung Mobile captured 32.1 percent of the U.S. Android smartphone market in Q3 2010 based on retail sales, an increase from 9.2 percent of the Android smartphone market in Q4 2009.

Samsung Mobile attributes much of the success to its Galaxy S portfolio of premium smartphones, which recently passed the three million shipment milestone in the U.S. Galaxy S smartphones are currently available with AT&T, Sprint and T-Mobile and Verizon Wireless, along with U.S. Cellular and Cellular South.

“I want to personally thank everyone who selected a Galaxy S smartphone as their mobile handset of choice. Neither of these wonderful accomplishments would have been possible without the loyalty and support of our customers,” said Dale Sohn, president of Samsung Mobile. “The Galaxy S portfolio has played a significant role in Samsung’s success in 2010 and we are extremely excited to show you what products, services and innovations we have in store for the U.S. market in 2011.”

The Samsung Galaxy S portfolio is packed with premium features and services, including a brilliant 4-inch Super AMOLED display screen, 1GHz Hummingbird Application Processor, Samsung’s Media Hub premium movie and TV programming download service and a full array of entertainment, messaging and social networking capabilities. The Galaxy S portfolio will be upgraded to the Android 2.2 (Froyo) operating system in the near future.

For additional information on the Samsung Galaxy S portfolio, please visit www.samsung.com/galaxys.

1 Number one mobile phone provider in the U.S. claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics, Q3 2010 U.S. Market Share Handset Shipments Reports.

2 Number one Android smartphone provider in the U.S. claim for Samsung Mobile based upon reported sales data according to Gartner Inc. Competitive Landscape: Mobile Devices, Worldwide, 3Q10 Report (published November 9, 2010 by authors Roberta Cozza, Carolina Milanesi, Anshul Gupta, Hugues J. De La Vergne, Annette Zimmermann, CK Lu, Atsuro Sato and Tuong Huy Nguyen)

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Contacts

MWW Group for Samsung Mobile
Brett White, 817-992-6770
bwhite@mww.com

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Contacts

MWW Group for Samsung Mobile
Brett White, 817-992-6770
bwhite@mww.com