eBay® U.S. Mobile Commerce Sales Jump 146 Percent on Cyber Monday

Mobile shopping results from top eBay m-commerce markets worldwide show strong consumer adoption of mobile apps; New eBay interactive web app visualizes global mobile shopping trends

SAN JOSE, Calif.--()--eBay (Nasdaq:EBAY) shoppers went mobile on Cyber Monday, increasing U.S. mobile commerce sales 146 percent year over year, with California, Nevada, Maryland, Pennsylvania and Florida leading the way as the top mobile commerce shopping states. Mobile shopping peaked between 5 pm and 7 pm PST. The strong growth in mobile holiday shopping reflects increasing consumer adoption of mobile commerce, with eBay mobile expecting to generate more than $1.5 billion in gross merchandise volume in 2010, compared to $600 million in 2009.

”This holiday season’s strong growth speaks for itself: mobile is the future of shopping, and eBay is leading the way,” said Steve Yankovich, vice president, mobile for eBay. “People are realizing more than ever that you can shop smarter by taking your phone with you when you hit the mall – or by avoiding the mall altogether. Whether you’re hunting for fashion, deals, or comparing prices, eBay mobile apps bridge the gap between online and in-store shopping and put the world’s largest online marketplace right in your pocket.”

A survey of mobile shoppers in the U.S. conducted for eBay by SmithGeiger LLC shows that over half the people who regularly shop using their phones are comfortable spending over $100 on a mobile purchase, with 14 percent willing to spend over a thousand dollars. On average, according to the survey, mobile shoppers spend over $100 per month on mobile purchases. Earlier this year, an eBay shopper purchased a Mercedes-Benz for $240,000 using their mobile phone.

A new interactive infographic application available at www.ebayinc.com/mobilecommerce captures eBay mobile shopping trends from Nov. 22 through Nov. 29 within the top 20 eBay product categories across eBay’s leading m-commerce markets.

Among the findings from the past week, eBay mobile data demonstrates that the iPhone® is the leading mobile platform for eBay shoppers this year, with approximately two-thirds of eBay sales during the holiday week coming from iPhone users. The remaining third was comprised of Android™, BlackBerry® and mobile web users combined, and where available, Windows® Phone 7.

eBay’s mobile commerce infographic application reveals the following trends:

U.S. Mobile Trends for U.S. Thanksgiving Holiday Week, Through Cyber Monday

  • In the U.S., cars & trucks topped the list of products purchased by mobile phones, based on total mobile GMV.
  • Cell phone & PDA accessories and women’s clothing led in terms of total number of transactions.

U.S. Regional Leaders in Holiday Week Mobile Shopping

  • During Nov. 22 through Nov. 29, the most money was spent using mobile phones in California, Texas, New York, Florida, and Pennsylvania.
  • California was the most active state in both sales volume and number of transactions.
  • The clothing & accessories category accounted for the highest percentage of mobile sales in California, followed in order by cars & trucks, sporting goods, auto parts, and cell phones & PDA accessories.

Mobile commerce is showing strong growth worldwide. eBay mobile commerce purchases were up 230 percent year over year from Nov. 22 to Nov. 29 in eBay’s top six global m-commerce markets: the United States, Canada, France, Germany, the United Kingdom and Australia. Cars and trucks, and clothing and accessories, were the most popular categories.

International Mobile Trends for Nov. 22 through Nov. 29

  • From Nov. 22 to Nov. 29, cars & trucks led in mobile GMV in all of eBay’s top markets except for France. Instead, French mobile shoppers focused their purchasing mostly on clothing & accessories and toys.
  • In sporting goods, Australians made the most mobile purchases.
  • The U.K. was by far the strongest in purchases of cars & trucks, which made up 20 percent of mobile sales, while Germany was the only country where auto parts appeared as the number one category.
  • Canada was the only country in which collectibles ranked in the top five for the holiday week.

These and many other mobile commerce trends can be explored at www.ebayinc.com/mobilecommerce, and a video demonstration of eBay’s m-commerce infographic application can be found at www.youtube.com/watch?v=CZAfJP9Ghas.

New eBay iPhone App Can Save Time and Money

Just in time for holiday shopping, eBay recently released a new version of its core iPhone application that adds selling functionality and integrates eBay’s leading RedLaser barcode-scanning technology. The new version bridges in-store and mobile shopping experiences so that holiday shoppers can scan to comparison shop across a wider selection of merchandise including electronics, movies and videogames. For more information on eBay mobile, visit www.ebay.com/mobile.

About eBay Inc. Mobile

eBay launched its first application for the iPhone in July 2008 and has since become a leader in mobile commerce. Its core iPhone application, which is available free via iTunes® in eight languages and 190 countries, has been downloaded more than 13 million times and allows users to fully browse and buy without leaving the application. The eBay app for the iPad™ debuted in the top ten most downloaded free iPad apps in the iTunes Store and delivers a dramatically different, visually compelling shopping experience to browse and purchase the vast selection of products available on eBay. eBay’s suite of mobile apps, including Selling, Classifieds, StubHub and Deals, make selling and buying possible virtually anywhere, anytime. In 2009, eBay’s mobile gross merchandise volume (GMV) – the value of all goods sold – was more than $600 million. eBay expects to generate $1.5 billion in GMV through mobile commerce in 2010.

For more information on eBay mobile, visit www.ebay.com/mobile.

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Forward-Looking Statement

This announcement contains forward-looking statements relating to the future performance of eBay’s businesses that are based on its current expectations, forecasts and assumptions. These statements include, but are not limited to, statements regarding plans for eBay’s mobile applications and future growth in mobile commerce. Those statements involve risks and uncertainties, and actual results may differ materially from those discussed. Factors that could cause or contribute to such differences include, but are not limited to, consumer acceptance and use of eBay’s mobile applications.

Contacts

eBay
Kathy Chui, 408-376-6919
katchui@ebay.com
or
Allen Bush, 650-762-2940
allen.bush@edelman.com

Release Summary

eBay shoppers went mobile on Cyber Monday, increasing U.S. mobile commerce sales 146 percent year over year, with California, Nevada, Maryland, Pennsylvania and Florida leading the way. . .

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Contacts

eBay
Kathy Chui, 408-376-6919
katchui@ebay.com
or
Allen Bush, 650-762-2940
allen.bush@edelman.com