Argela Selects Picochip for Femtocell Push

Deal affirms Picochip’s expertise and demonstrates the demand for Argela’s femtocells

BATH, England & SUNNYVALE, Calif.--()--Picochip, the industry’s leading supplier of femtocell technology and Argela, a leading provider of telecom solutions for fixed and mobile operators, today announced that Argela has selected Picochip as the core technology supplier for its femtocell developments. Based in Istanbul and Silicon Valley, Argela will use Picochip’s femtocell technology in products for its customers around the world. The company is in the process of developing a line of femtocell products including innovative residential femtocells with unique home-zone applications as well as femtocell solutions for enterprise, metro and rural deployments.

Argela has been chosen by the mobile operator, Avea, for its femtocell deployment which is planned for a Q3 2011 launch in Turkey. This deployment will render Argela the first Iuh-based femtocell access point in the market. Avea offers services to 96% of Turkey's population through its next-generation network.

Argela’s line of femtocell technology products and solutions include residential, enterprise, and outdoor femtocells as well as femtozone applications and services which can be added via Argela’s APPs-on Femto Application Server. Its residential femtocell products include a standalone, UMTS, Iuh standard-compliant femtocell access point and a home gateway that integrates several wireless technologies: femtocell, IPTV, Wi-Fi, DSL and ZigBee, all unified with converged middleware. Significantly, these both support a range of innovative home-zone applications, providing useful services for consumers and new revenue streams for carriers. To further complete its line of femtocell solutions, Argela is also offering femtocell management support solutions providing operators an easy way to control femtocell traffic and track femtocell performance.

“We selected Picochip because of the quality and completeness of its product-line,” commented Mr. Bulent Kaytaz, Argela’s CEO, “We appreciate Picochip’s experience with field-proven femtocell solutions, which is exactly what we needed to support the growth of our femtocell products and solutions into an entire femtocell product family. Picochip’s products also support us in extending our business in a strategic way, from innovative, residential femtos that create a connected home to high-performance, rural and metro femtos. We have had great support from Picochip and anticipate a mutually rewarding relationship.”

“2010 has seen the femtocell market move into the mainstream,” said Nigel Toon, President and CEO of Picochip. “Argela’s selection of Picochip is a strong validation of our leadership and we look forward to working together across the range of exciting products they are developing. Companies like Argela are showing how the femtocell concept can extend into new geographies and new product segments, it is thanks to that growth that we will sell more than one million femtocell chips this year.”

Picochip is the industry’s leading supplier of femtocell technology and silicon. With more than 30 femtocell customers, including some of the world’s leading OEMs and carriers, the company is the only supplier shipping in volume for use on multiple carriers’ networks. Picochip has the most complete femtocell product portfolio on the market, covering residential, enterprise, metro and rural deployments; its picoXcell™ SoCs crystallize five years’ experience in the field; its picoArray™ programmable wireless processors are class-leading flexible, programmable solutions for any wireless standard, including GSM, HSPA+, TD-SCDMA, WiMAX, cdma2000, LTE and LTE-Advanced.

This year, Argela was recognized by The Femto Forum for its innovative, ADz-on Femto Advertising Application. From indoor and outdoor femtocell solutions to its Apps-on Femtocell Application Server and award–winning advertising applications, Argela provides a wide range of telecom technology solutions. Argela’s customized telecom solutions include a combination of: Femtocell Solutions, Targeted Advertising, Fixed-Mobile Convergence, Web TV and Intelligent Network applications. Argela’s products are interoperable and can be combined to provide operators with customized, cutting-edge solutions and home zone services.

Collaborating with telecom and mobile operators around the world, Argela provides innovative and integrated turn-key solutions for operators to help them increase revenue, increase customer satisfaction, contain costs, and decrease churn. Argela provides award-winning technology to its customers and is an active member of the Femto Forum, the Mobile Marketing Association, and the Interactive Advertising Bureau.

About Argela

Argela is an award-winning, next-generation, telecom solutions provider. Argela collaborates with telecom operators around the world to help them increase their revenue and customer satisfaction, contain their costs, and decrease churn through distinguished and innovative turn-key solutions. Argela’s Solutions Portfolio includes Argela’s award-winning ADz-on Advertising Platform, Fixed-Mobile Convergence, IMS Applications, Intelligent Network, Service Delivery Framework, Internet TV, performance monitoring tools and a line of Femtocell Technology Products and Solutions. Argela combines its extensive telecom expertise with its high energy and ultimate passion to add value to its customers’ businesses.

For more information, visit www.argela.com.

About Picochip

Picochip is enabling the next generation of wireless infrastructure. Its picoXcell™ family of optimized silicon devices is the leader in the fast growing market for femtocell access points. Its picoArray™ family of flexible wireless processors is the leading solution for OFDMA-based network equipment, and is backed by comprehensive software support for global standards such as EDGE, HSPA, HSPA+, TD-SCDMA, WiMAX, LTE, cdma2000 and GSM. Located in Bath, UK and Beijing, China, Picochip is re-shaping mobile networks.

For more information, visit www.picochip.com

Forward-looking Statements.

This material is made based on information available at the time of writing. Statements in this material that are not historical facts, including without limitation, plans, forecast and strategies are Forward-looking Statements.

Forward-looking Statements are subject to various risks and uncertainties, including without limitation, general economic conditions, general market conditions, customer demand, competition, and other important factors that may cause actual results to differ materially from those expressed or implied in any Forward-looking Statements.

Information contained herein regarding companies other than Picochip Inc. are quoted from public sources and others, and we have not verified and are not responsible for the accuracy of the information.

Picochip Inc. expressly disclaims any obligations or responsibility to update, revise or supplement any Forward-looking Statements in any presentation material or generally to any extent. Use of, or reliance on, the information in this material is at your own risk.

Picochip™, picoArray™, picoXcell™ and smartSignaling™ are trademarks of Picochip Inc. All other trademarks are the property of their respective owners. All rights reserved. © Picochip 2010

Contacts

Argela contact:
Melissa Johnson
Marketing and Sales Manager
Tel: +1.408.988.9600
E-mail: melissa.johnson@argela-usa.com
or
picoChip contact:
Andy Gothard
Director, Corporate Marketing
Tel: +44 1225 469 744
Fax: +44 1225 469 767
E-mail: andyg@picochip.com
Web: www.picochip.com
Twitter: @picochip_femto
or
PR contact:
EML
Siobhan Gaffan
Tel: +44 20 8408 8000
E-mail: picochip@eml.com
Twitter: @EMLpr

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Contacts

Argela contact:
Melissa Johnson
Marketing and Sales Manager
Tel: +1.408.988.9600
E-mail: melissa.johnson@argela-usa.com
or
picoChip contact:
Andy Gothard
Director, Corporate Marketing
Tel: +44 1225 469 744
Fax: +44 1225 469 767
E-mail: andyg@picochip.com
Web: www.picochip.com
Twitter: @picochip_femto
or
PR contact:
EML
Siobhan Gaffan
Tel: +44 20 8408 8000
E-mail: picochip@eml.com
Twitter: @EMLpr