PETCO Helps Pet Parents Stay Connected, Shop On-the-Go with New Mobile-Optimized Website Powered by Digby

AUSTIN, Texas--(BUSINESS WIRE)--PETCO, a leading national pet specialty retailer, today launched a new customized mobile web shopping experience at http://m.petco.com/Petco, the company’s online shopping and pet care information destination.

“With mobile shopping adoption increasing so rapidly, PETCO is expanding into the mobile channel at the right time”

Powered by leading mobile commerce provider Digby, the new site is specifically designed to make it easier for pet parents to stay connected and shop for their animal companions online and on-the-go.

“Whether in one of our more than 1,000 PETCO stores nationwide or online at PETCO.com, we’re committed to providing our customers with everything they need to be great pet parents in a fun and enjoyable shopping environment,” said PETCO’s Web Strategy Manager Katie Grisko. “We’re thrilled to provide a whole new level of convenience for our online customers with mobile access to PETCO.com – from anywhere, at anytime.”

PETCO’s new mobile site, powered by Digby’s Mobile Commerce Software Platform, offers convenient, 24-hour mobile access to thousands of leading pet products with easy-to-navigate browsing, rich product photographs, detailed product descriptions, customer reviews, full-site search capabilities and a PETCO store locator. Pet lovers can navigate, research and purchase from PETCO via the mobile web when they visit www.petco.com on popular mobile devices including the iPhone/iPod Touch, BlackBerry and Android.

“With mobile shopping adoption increasing so rapidly, PETCO is expanding into the mobile channel at the right time,” said Dave Sikora, President and CEO of Digby. “PETCO’s new mobile site will help the company build even stronger personal connections with pet parents who seek and appreciate the convenience of mobile shopping and information. We’re also pet lovers at Digby, so the partnership with PETCO is a special one for us. We look forward to helping PETCO ensure its long-term mobile strategy is a success.”

About PETCO and the PETCO Foundation

PETCO is a privately held specialty retailer that provides products, services and advice that make it easier for our customers to be great pet parents. We operate more than 1,000 stores in 50 states and the District of Columbia, as well as a leading pet products and information destination at www.petco.com. Our nonprofit organization, The PETCO Foundation, has raised nearly $70 million since its inception in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support approximately 6,500 local animal welfare groups across the country to help find homes for more than 200,000 adoptable animals every year.

About Digby

Digby mobilizes retailers by helping them take a strategic approach to mobile commerce by delivering a unique branded experience for the mobile Web and rich Apps for today’s consumers, anytime and anywhere. The Digby Mobile Commerce Software Platform is a fully-managed suite of applications designed for iPhone/iPod Touch, BlackBerry and Android devices that empowers retailers to optimize their mobile strategy and unify their web, in-store and catalog channels. Focused exclusively on the retail channel since 2006 and with more than 45 top retailers already enabled including Home Depot, Lilly Pulitzer, Wet Seal, Godiva, 1800-Flowers, Golfsmith, Orvis and many more, Digby is the leading provider of mobile commerce for retailers. Learn more about us at www.digby.com.