CAMBRIDGE, Mass.--(BUSINESS WIRE)--Jumptap, the leader in targeted mobile advertising, today announced an agreement to enter into a capital and business alliance with cyber communications inc. (“cci”), Japan's leading media representative company wholly owned by Dentsu Inc. Under the agreement, cci will be the exclusive partner for Jumptap technology in Japan and will make a strategic investment in Jumptap.
cci selected Jumptap for its technological innovation and world class targeting capabilities for their ad network, ADJUST which cci’s subsidiary criteria communications inc. (“criteria”) operates. Under the agreement, cci will provide ad targeting services by combining Jumptap’s advanced technology and platform for smart devices along with cci’s existing technology to create a break-through advertising opportunity.
“Our goal is to offer our clients and partners a complete array of services. By integrating Jumptap’s technology, data and targeting expertise we have the potential to deliver the most strategic and comprehensive mobile marketing solutions,” said criteria’s CEO, Shuichi Hiroya. “We believe Jumptap’s technology will keep us on the cutting edge in the market.”
Japanese marketers are showing an increased interest in advertising to consumers through the new platform including smartphone and tablet devices, while media companies, app developers, and content providers are eager to monetize their mobile traffic. Mobile advertising is most successful when it’s personalized and relevant for 24/7 consumers, for whom the mobile device is a central part of their lives. The more consumers value an ad as relevant, the higher the engagement and response rates, which will in turn deliver better advertiser ROI and higher publisher yields.
“This is a leap forward for Jumptap’s global market presence,” said Jumptap CEO, George Bell. “Our relationship with cci, a Dentsu Group company with significant influence and expertise, will greatly accelerate mobile ad penetration in Japan, one of the largest and most influential markets for the development and adoption of smart devices.”
“Jumptap has a strategy of aligning with a select group of prestigious partners,” added Jorey Ramer, Jumptap’s Founder and Vice President of Corporate Development, responsible for international expansion. “We clearly understood that a successful market launch would be predicated upon developing a relationship with the local market leader who could bridge the technological, cultural and business challenges to deliver a market leading solution.”
cci joins Jumptap's existing investors, including: AllianceBernstein, General Catalyst, Redpoint Ventures, Summerhill Ventures, Valhalla Partners and WPP.
Jumptap is the leader in targeted mobile advertising. The company operates the largest independent premium mobile advertising network in North America and Europe, with market penetration reaching 63 million unique visits a month in the US alone. Jumptap leverages its highly advanced, sophisticated algorithmic engine and unique IP to deliver the best ROI for advertisers and the highest monetization for publishers. The result is a network of mobile websites and applications that combine best-in-class content and services together with highly relevant advertising to create an experience that appeals to the mobile consumer. Flexible solutions offer both fixed CPM and bidded CPC campaigns. In addition, Jumptap's tapLink platform allows mobile operators to manage inventory distribution to third-party ad networks, optimize yield across such networks, and provide the best performance for advertisers. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.
cci was established in 1996 in the early period of online advertising market in Japan and has led the market growth as a subsidiary of Dentsu Inc. cci has established the business model whereby, as a media representative, it makes connections between thousands of online media and advertising agencies in Japan. cci describes itself as a total interactive, one-stop marketing service company that provides various services regarding internet advertising such as media planning, ad serving technology, ad creative service and market.