Blekko Creates Trusted Holiday Shopping Search Vertical, Invites Users to Curate

New Human Curated Search Vertical Aimed at Defeating Online Grinches Who Want to Game Existing Search to Steal, Rob from Online Holiday Gift Buyers

REDWOOD SHORES, Calif.--()--Blekko, the new search engine that is using human curation to eliminate spam from search results, today on digital shopping day Cyber Monday announced a new holiday shopping slashtag. This new search vertical, appropriately called /safeshop, includes only human selected, reputable shopping sites and is designed to thwart spammers and malware distributors.

“It seems more important than ever that we work together to create a really great holiday shopping search experience that weeds out the online Grinches who want to steal, rather than give during the holidays,” said Rich Skrenta, CEO of Blekko. “Algorithmic search is sinking. Web users collectively will be able to build a holiday shopping search experience that protects consumers.”

Any user can go to Blekko today and just add /safeshop to their search so that they are sure to get results only from the most trusted online stores. Blekko is also inviting web users to help edit the /safeshop slashtag and to add additional trusted outlets to the search vertical.

Other search engines that rely solely on algorithmic ranking have recently been called out for promoting sites that offer consumers a poor experience. Perversely, these sites have found that negative attention can help them gain additional promotion in algorithmic search results. Blekko’s /safeshop slashtag fixes this by limiting results to only trusted online sellers.

Blekko launched in September promising to create a new kind of search experience that would enlist human editors in its effort to eliminate spam. Already, thousands of slashtags have been created by thousands of human editors.

The company also launched auto-fired slashtag searches in seven categories that are most often targeted by spammers. For these seven categories Blekko returns results only from the most trusted information sources from sites that have been inspected for quality by volunteer editors.

About Blekko

Blekko was founded in 2007 to pursue innovation in search. The company has raised $24 million since its founding in 2007 from U.S. Venture Partners and CMEA Capital, as well as leading angel investors including Ron Conway, Mike Maples, Jeff Clavier, and Marc Andreessen. Blekko has 22 employees, including former Google and Yahoo! Search engineers.

Contacts

for Blekko
Scott Sutherland, 415-934-9600 ext. 301
blekko@sutherlandgold.com

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Contacts

for Blekko
Scott Sutherland, 415-934-9600 ext. 301
blekko@sutherlandgold.com