Benchmark Survey Highlights Significant Void in Patient Education

Research by MedTera Finds 81 percent of patients unaware of online resources to manage their medical conditions

NEW YORK--()--MedTera, an integrated marketing solutions company dedicated to improving education, promotion and communications in the healthcare, life sciences and pharmaceutical industries, today announced results of a survey of more than 7,000 patients about the need for better disease management education. Fifty-four percent of those surveyed responded “Not at All” when asked if they had the information needed to manage their illnesses when they left their physicians’ offices. This finding underscores a large-scale challenge plaguing today’s healthcare system – the lack of adequate educational tools and applications to inform patients about proper continuous care.

The MedTera-commissioned study surveyed an online sample of 7,028 respondents in September 2010, with a margin of error of plus or minus 0.94 percent. Many respondents have a high co-morbidity rate of more than one illness that has been diagnosed by a physician within the past six months. In addition to believing they do not have the information they need, a majority of those surveyed also felt that their physicians do not communicate with them enough about specific types of information, including:

  • Where to find online resources to manage the condition: 81 percent said “Not at All”
  • Information on medications and potential side effects: 54 percent said “Not at All”
  • Dietary recommendations based on the condition: 53 percent said “Not at All”

“Healthcare shouldn’t stop once a patient leaves a doctor’s office. The debate over quality of patient care needs to focus around improving educational resources available to patients and promoting their self-management skills,” said David S. Duplay, founder and president, MedTera. “With patient education comes better adherence to medication, a wellness-infused lifestyle, less re-admittance to the hospital and an overall positive impact on the healthcare system. MedTera is committed to helping solve this challenge by delivering tools doctors want to use and patients actually want to interact with – and so learn from.”

MedTera - the leader in D2DTM (dimensional-to-digital) healthcare marketing - provides innovative and compelling dimensional tools that drive audiences to interactive online resources and mobile applications that encourage life-long patient education. Specific solutions include general diet, exercise and wellness tracking, mobile guides on their specific illnesses, daily tracking applications for symptoms, medication management schedules, and reporting tools that can be sent directly to their physician.

To learn more about the survey, MedTera and its educational tools and programs, visit www.medterasolutions.com.

About MedTera

MedTera is an integrated marketing solutions partner dedicated to improving education, promotion and communications in the healthcare, life sciences and pharmaceutical industries. By designing and executing innovative, comprehensive marketing programs tailored to healthcare marketers and their agencies, MedTera empowers more effective brand relationships with patients, care givers and physicians. What MedTera does every day contributes to enriching, prolonging and saving people’s lives. Its full-service solutions are highly interactive and incorporate physical and digital media components to create a dynamic experience that engages audiences, ensuring greater brand awareness, improved patient compliance, expanded market share and increased ROI. The company is headquartered in New York and operates as a wholly-owned subsidiary of Structural Graphics.

Contacts

Articulate Communications Inc.
Thayer Fox, 212-255-0080, ext. 18
tfox@articulatecomms.com

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Contacts

Articulate Communications Inc.
Thayer Fox, 212-255-0080, ext. 18
tfox@articulatecomms.com