SAN FRANCISCO--(BUSINESS WIRE)--RadiumOne, the revolutionary new online ad network that overlays social and intent data together to deliver results for brands, today announced the appointment of Bill Lonergan as the company’s new Chief Financial Officer. In this role, he will lead all aspects of RadiumOne’s financial, administrative and corporate development activities.
Lonergan joins RadiumOne from Offerpal, Inc. where he also served as Chief Financial Officer. Prior to Offerpal, he was the Chief Financial Officer of Blue Lithium, the innovative behavioral targeting ad network that was founded by RadiumOne CEO Gurbaksh Chahal. Lonergan was responsible for managing the M&A process during Blue Lithium’s $300 million dollar sale to Yahoo! in 2007. Lonergan has also worked with LookSmart, Tacit Software and was a senior partner with KPMG for over twelve years.
“Bill was an integral part of the Blue Lithium exec team—and he knows what it takes to build a successful global media company,” said Gurbaksh Chahal, Founder and CEO of RadiumOne. “As we continue to grow RadiumOne and build out senior management team, it’s a privilege to include people who we have worked with in the past, and who understand where we want to go and what we need to get there.”
Lonergan joins other former Blue Lithium execs Kamal Kaur, Mike Werner and Eugene Kislyi as part of the RadiumOne team.
“When I heard that Chahal was launching his third venture, I knew this was something that I wanted to be a part of,” added Lonergan." RadiumOne is bringing innovation to the ad industry for the first time since Blue Lithium, and is staking a claim as the true next generation ad network.”
One month after officially launching, RadiumOne has already made significant traction with top brands, and has unveiled new innovations that leverage the growing social space. One example is RadiumOne’s new “Like Retargeting” feature, which will give brands the ability to drive Facebook “likes” through traditional display media. More information about RadiumOne can be found at www.radiumone.com.
RadiumOne is the first online ad network to leverage social data on the Web. Through its unique “social retargeting” feature, RadiumOne enables brands to find consumers who most resemble their current user base and identify users who are most likely to engage with their ads. RadiumOne was founded by Gurbaksh Chahal, who previously started Click Agents and Blue Lithium, two leading ad networks that were sold to ValueClick and Yahoo!, respectively. RadiumOne is based in San Francisco, CA, and was founded in 2010.