Skyrockit Takes Romplr, Its Popular Music Remix App, to the Next Level

SAN FRANCISCO--(BUSINESS WIRE)--Skyrockit, the first true mobile entertainment agency, today announced key enhancements to Romplr, its popular music remix app, including a significantly improved user interface and animated mixer screen, refined social elements that enable users to share remixes easily, and new social gaming capabilities that challenge users to test their remixing skills among the global Romplr community and win exclusive prizes. In addition, the company announced new mixkits from top artists including Lady Gaga, Rihanna, Kanye West, James Brown, Diddy, B.o.B. and others.

“By allowing fans to move beyond passive listening and fully interact with the music in the palm of their hands, Romplr immediately immerses them in the creative process itself and on a much deeper level.”

Romplr, already the number 2 music application in Nokia’s Ovi store, is now the first remix-based social game in Apple’s AppStore. The iPhone app comes free with 5 free mixkits from artists like Public Enemy and offers additional mixkits for $1.99 each. New free tracks are added weekly to guarantee the Romplr remixing fun continues and stays fresh.

“Both social gaming and music remixing appeal to a deep consumer desire to interact with things that matter to them, shape them in their own vision, and share them with friends,” said Jon Vlassopulos, CEO of skyrockit. “We believe Romplr brings together the best of social game mechanics and music, giving music fans, casual gamers, and tapscreen DJs the chance to go head-to-head in the ultimate mobile remix showdown.”

“Romplr is the evolution of digital music, it makes it interactive by allowing artists to actually connect with their passionate music fans around the globe,” said Chuck D. “Fans are given access to the music and are able to create and share in a truly unique way. It’s also great for artists as it provides us with an additional creative outlet and a new opportunity to make money.”

The app gives fans unprecedented access to the key elements of the original recording and provides creative tools to really connect with and personalize the song, then share it with all their friends across social networks. Romplr is also the only app that allows users to remix licensed content from major record labels and publishers including Universal Music Group, Warner Music Group and Sony Music.

“More and more, consumers want their media to be interactive, and Romplr provides them with a truly engaging, highly personalized musical experience,” stated David Ring, Executive Vice President of Business Development & Business Affairs for Universal Music Group’s eLabs. “By allowing fans to move beyond passive listening and fully interact with the music in the palm of their hands, Romplr immediately immerses them in the creative process itself and on a much deeper level.”

A new revenue stream for artists, labels, publishers, handset manufacturers and carriers, Romplr also enables brands to reach their target audience through its interactive and engaging music platform to run compelling campaigns, such as the award nominated vitaminwater and 50 Cent campaign.

About skyrockit, a Bellrock Media Company

Skyrockit is an award-winning full-service mobile entertainment agency designed to help brands, media companies and technology companies leverage mobile in exciting ways through the creation of innovative products, new services and compelling marketing campaigns. Connecting brands with consumers through engaging experiences, skyrockit draws upon its relationships with Hollywood, Madison Avenue and Silicon Valley to spawn massively popular initiatives for major brands, record labels, and studios. Over the past eight years, the company’s initiatives have resulted in more than $250m in revenue for its partners and over 100 million pieces of content enjoyed worldwide. Headquartered in San Francisco, CA, skyrockit is a subsidiary of Japan's leading branded entertainment shop, Bellrock Media, with principle backing from Yoshimoto Kogyo, the number one entertainment company in Japan, and Intel capital.