Telemundo Announces Partnership with AuditionBooth

Network Will Leverage Its Original Multiplatform Content along with AuditionBooth’s Innovative Technology to Cast New Latino Talent across Its Full Lineup of Shows

MIAMI--(BUSINESS WIRE)--Telemundo Communications Group, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, today announced a partnership with AuditionBooth LLC, the revolutionary online discovery platform, to provide an online audition platform for Telemundo’s full line-up of shows. The partnership goes into effect in January 2011.

“Our partnership with Telemundo provides exciting opportunities for the plugged-in Latino demographic and proves AuditionBooth’s position as a powerful new tool to help the network efficiently identify fresh talent and broaden its reach”

“AuditionBooth provides an innovative way to connect with the full spectrum of U.S. Hispanics to find new, fresh faces to star as talent across Telemundo’s multiple platform content,” said Peter Blacker, Executive Vice President, Digital Media and Emerging Businesses, Telemundo. “Recognizing U.S. Hispanics’ passion for digital media, we feel that this new online audition product is the perfect place for Telemundo and mun2 to connect with the media stars of tomorrow.”

Over 29 million U.S. Hispanics are online, and U.S. Hispanic Internet audience growth outpaced total U.S. online population by 50%.* 84% of Hispanics have a broadband connection versus 79% of non-Hispanics.** Entertainment, particularly video, plays a critical role in internet use among U.S. Hispanics, and the Hispanic community overindexes in this area compared to the general market. 37% of Hispanics watch video on the internet compared with 31% non-Hispanics, while 42% of Hispanics watch entire TV shows online compared with 28% of non-Hispanics.**

“Telemundo is the gold-standard for Hispanic programming,” says Paula Abdul, AuditionBooth co-founder. “This partnership, and their involvement with our company, further enhances and illustrates the quality of services that we intend to provide for our users. We have a very clear vision - to provide high-quality opportunities for talent discovery - and this partnership does just that.”

Anyone interested in uploading an audition for Telemundo and mun2 will be driven to the network’s microsite. An audition host will then conduct a virtual interview which on-air hopefuls will record with their computer’s webcam – recorded entries can be reviewed and re-recorded before they are submitted. AuditionBooth’s robust business intelligence tools enables casting decision makers from Telemundo and mun2 access to submissions with the goal of finding new talent from the entire U.S. Hispanic population and at all levels of language dominance.

After audition content has been uploaded, Telemundo will use AuditionBooth technology to sort or filter audition applicants by gender, location, or content gathered during the audition process. Applicants can then choose to receive automatic electronic notification when their audition is being viewed.

“Our partnership with Telemundo provides exciting opportunities for the plugged-in Latino demographic and proves AuditionBooth’s position as a powerful new tool to help the network efficiently identify fresh talent and broaden its reach,” says Frank E. Celli, AuditionBooth chairman and president.

Source: *comScore October 2010; **Forrester Hispanic Technographics® Online Omnibus Survey, 2009

About Telemundo:

Telemundo Communications Group, Inc. & Subsidiaries (“Telemundo”), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned-and-operated stations, 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, is the lifestyle cable network for today's culture connectors (C2s) – bicultural Latinos. As the bilingual network that amplifies the Latinos experience, mun2 is uniquely American and reaches over 35 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo International, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

About AuditionBooth

AuditionBooth is the revolutionary online discovery platform that connects exceptional individuals with opportunities to realize their aspirations. The company transforms the traditional discovery process by supporting and inspiring individuals within an interactive entertainment community. AuditionBooth is headquartered in New York City. For more information please visit http://www.auditionbooth.com.