Baruch College Social Media Conference on December 1 to Discuss What Gatorade and Sarah Palin Have in Common--among Other Dynamics of Viral Marketing

NEW YORK--(BUSINESS WIRE)--The Department of Marketing and International Business at Baruch College is hosting a break-through conference on December 1 titled “The New Marketing Revolution: The impact of social media and viral marketing on branding and political advertising.”

“The New Marketing Revolution: The impact of social media and viral marketing on branding and political advertising.”

Speakers for the conference include Tom Basile, Managing Director, Middleberg Communications Sustainability Group; Liz Gumbinner, Senior Vice President, Group Creative Director, Deutsch; Azi Paybarah, WNYC Radio; Alan Rosenblatt, Associate, Center for American Progress; and Alan Snitow, Group Strategy Director, Gotham, Inc. The moderator is Todd Wasserman, senior editor, Brandweek (http://www.brandweek.com) and creator of the BrandFreak blog http://www.brandfreak.com/).

Conference speakers will discuss what Gatorade and Sarah Palin have in common and discuss the dynamics of viral marketing – how it complements and differs from traditional marketing and examine the relationship between brands and social media.

Hours for the conference, which is free and will be held on the seventh floor of the Baruch College Newman Library, 151 East 25^th Street, Room 750, are 9:30 a.m. to noon, followed by lunch and networking opportunities for conference guests. To register go to http://aux.zicklin.baruch.cuny.edu/advertising.