CAMBRIDGE, Mass.--()--The Massachusetts Innovation & Technology Exchange (MITX) announced the winners of its 15th annual awards competition, recognizing achievements in the development and implementation of interactive technologies in New England. The awards were presented last night at a sold-out event at the Boston Marriott Copley Place.
“The MITX Awards celebrates the blending of imagination, innovation and strong business solutions that is creating tremendous impact in every industry”
“The MITX Awards celebrates the blending of imagination, innovation and strong business solutions that is creating tremendous impact in every industry,” said MITX President, Debi Kleiman. “This year’s winners are testimony to the magic that happens when those factors come together to produce novel interactive applications and marketing strategies.”
The MITX Awards winners competed in 25 categories in industries ranging from biotechnology and pharmaceuticals, to eCommerce. The awards also honored interactive marketing campaigns that leverage tactics such as mobile, video and social media. In addition, MITX presented six ‘Best of’ awards, including the ‘Interactive Marketer of the Year’ and a ‘People’s Choice for Agency of the Year.’
“We are proud to serve New England’s vibrant digital community through this awards program and all of our many programs throughout the year,” said Kleiman, “The work from our amazing finalists and winners are great examples of the smarts, dedication and originality that thrives in New England and fuels our industry forward.”
The judging committee is comprised of more than 100 distinguished individuals from various disciplines including members of the media, industry analysts, academics, creative directors, chief technology officers, webmasters, developers, producers and marketing executives and strategists.
The 2010 MITX Award winners include:
Applied Technology
Weekly Reader Interactive Digital Editions
VPG
Integrated Media
Best Brand Campaign
Olympus
E-PL1 Launch, "Look What You Can Do" Campaign
Mullen
Best Cross Media Campaign
Olympus
E-PL1 Launch, "Look What You Can Do" Campaign
Mullen
Best Direct Response Campaign
Fletcher
Allen
Digalicious
Best Use of Mobile
Timberland Mobile Application
Mullen
mediahub
Best Use of Search
Hope for Haiti
STUDIOCOM
in partnership with CHARLES
RIVER INTERACTIVE
Biotechnology/Pharmaceuticals
Puppet
Chemistry
PARTNERS+simons
Branded Content
New
Balance Wellness
Almighty
Consumer Goods
Central
Bottle website
Visual
Dialogue
eCommerce
Gingerbread
Construction Company Website
Conover
Tuttle Pace with Jim
Scherer Photography
Educational Institution
sustainability@BU
Imagemark
eLearning
Interactive
Medical Cases
The
New England Journal of Medicine
Entertainment & Games
The
First 48 Investigation Game
Pod
Digital Design
Environmental Consciousness
Bill
Nye’s Climate Lab
Proximity
Lab
Financial Services
Putnam Investments Lifetime Income
Analysis Tool and Participant Web site
Putnam Communications Web
Team
Healthcare and Wellness
1
in 3 People
Hill
Holliday
Mobile
Lumber
Liquidators iPhone App
Mullen
with Aurnhammer
News/Aggregated Content
A
Simple Switch by Philips
Carat
with Advance
Interactive Media
Nonprofit and Government
Smithsonian
Folkways Recordings website
Visual
Dialogue with Smithsonian
Center for Folklife and Cultural Heritage technology team
Professional Services
New
Hampshire Distributors Website
Lightfin Studios
Social Influence Applications
Dunkin'
Donuts Facebook Brand Page
Studiocom
with Hill
Holiday (media) and RF
Binder (PR)
Social Media Strategies
Eversave
Re-launch
Prospectiv
Technology
Smile
Activated Vending Machine
SapientNitro
Travel, Tourism, and Hospitality
SniqueAway
Travel Private Sale Site
Smarter
Travel Media with TANK
Design
Video and Rich Media Strategies
Harley-Davidson
Military Appreciation YouTube Masthead Banner
Overdrive
Interactive
The 2010 MITX Award “Best of” winners include:
Interactive Marketer of the Year: Timberland
People’s
Choice for Interactive Agency of the Year: Overdrive
Interactive
|
Best Engagement |
Best User Experience |
||
|
Best Use of Technology |
Best of Show |
The 2010 MITX Awards were sponsored by Adbeast, Atom Group, Blue Sky Factory Inc., Boston.com, Bridgeline Digital, Command Identity and Brand Design, DLA Piper, Hireminds, Inceptor, massAV, Metropolis Creative, Pod Digital Design, PricewaterhouseCoopers, Putnam Investments, Reebok, Sitecore, Technology Review, The Street and Traffic Marketplace.
For additional information about the winners and finalists, please visit the MITX Interactive Awards website.
About MITX
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web, bringing together the digital marketing, media and technology community to engage in what is next for the web and how it will impact the marketing and business worlds. Reaching more than 7,500 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education, and opportunity. With more than 70 events annually and two prestigious awards programs, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. The creator of FutureM week, MITX is headquartered in Cambridge, Mass. For more information, go to www.mitx.org.
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