Matter Communications Adds Professional Video Capabilities

Complete Professional Video Services Bolster Full-Service PR Offerings

NEWBURYPORT, Mass.--(BUSINESS WIRE)--According to recent findings from comScore, an estimated 85 percent of the total U.S. Internet audience regularly views video, and more than 75 percent of all newspaper, magazine and broadcast websites feature embedded video content. To better position consumer and high-technology clients to reach new audiences, Matter Communications, a full-service public relations agency, announced today that it has expanded its capabilities to include professional video production. To shoot, edit and create multimedia content for its clients, Matter employs a full-time, in-house video production specialist.

“As anyone in communications can attest, there is a marked shift from traditional journalism toward online news, and now we’re seeing those online eyes moving more and more from written content toward video”

Matter’s video offering is designed to complement the full-service, business-driving public relations programs that have helped the agency achieve unparalleled client retention. Clients can capitalize on the lasting impact video content brings to fundamental communications tools like:

• News releases
• Newsletters
• Product demonstrations
• User / customer testimonials
• Executive commentary
• Thought leadership campaigns

In addition to integrating captivating video into traditional PR tactics, Matter’s video services include production of:

• Newsroom-ready B-roll and news packages
• Promotional vignettes for tradeshows and user events
• Creative videos for social media sharing
• Podcasts

“As anyone in communications can attest, there is a marked shift from traditional journalism toward online news, and now we’re seeing those online eyes moving more and more from written content toward video,” said Scott Signore, principal and CEO, Matter Communications. “We’re also seeing growing demand for creative multimedia content from the media. Projections indicate this will only increase over time as newsrooms and online sites strive to keep up with consumer preferences. To ensure our clients’ messages are delivered in both written and video form, we’re making professional video services another part of our agency toolkit.”

Video production specialist, Anthony Moreschi, heads up the creation of multimedia content for Matter’s clients. Moreschi brings more than 10 years of professional video experience, during which he has worked as a producer, editor, director and camera operator. Moreschi has achieved recognition from the New England/Boston Emmy Awards, MTV and the Bradford UK International Film Festival, Salt Lake City Film Festival and Baseball Hall of Fame Film Festival, to name a few.

About Matter Communications, Inc.

Headquartered north of Boston in Newburyport, Massachusetts, with offices in Providence, Rhode Island and New York, New York, Matter Communications executes creative, results-driven public relations programs on behalf of clients across the U.S. and Europe. Matter maintains a broad portfolio of clients in high-technology, consumer-technology and consumer markets – including, among many others, ATG, CVS/pharmacy, Harris Corporation, Lexar Media and Verizon Wireless. Founded in 2003, Matter’s PR services include company and product launches, product reviews, analyst and media relations, social media campaigns, crisis communications and thought leadership programs. For more information, please go to www.matternow.com or visit the Matter Chatter blog at www.matternow.com/blog/.