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http://www.tofurky.com
November 16, 2010 09:00 AM Eastern Daylight Time 

Minneapolis Co-op Pardons Thanksgiving Vegan Tofurky

Natural Food Co-op, The Wedge, Kicks Off the Holiday Season By Sparing a Tofurky

MINNEAPOLIS--(BUSINESS WIRE)--In anticipation of the holiday dining season, The Wedge Co-op, a Minneapolis natural food co-op grocery with more than 14,500 members, pardoned a Thanksgiving vegan Tofurky from its shelves.

“This year, we begin what we hope will be a new tradition: officially kicking off the holiday dining season by sparing one fine Tofurky. We named this 1.5 pounder Murphy the Tofurky.”

In a ceremony attended by a handful of staff members just prior to opening its doors yesterday morning, The Wedge Co-op’s General Manager Lindy Bannister granted a full pardon to a 1.5 lb. Tofurky® Roast. The pardon spares this Tofurky from Twin Cities’ dining room tables next week, giving it the opportunity to live free in the freezer at the pack shed of the Gardens of Eagan – an organic farm in Farmington, Minn. – for the remainder of its shelf life.

Tofurky products are made with organic non-genetically engineered soybeans and are known for their incredible, turkey-like taste and flavor. Filled with wild rice and whole wheat bread crumb stuffing, the Tofurky Roast carves like a turkey and serves five.

Except for one particular Tofurky, honored in this morning’s ceremony.

Shared Bannister, “This year, we begin what we hope will be a new tradition: officially kicking off the holiday dining season by sparing one fine Tofurky. We named this 1.5 pounder Murphy the Tofurky.” Bannister continued, “She was produced with love and care by the fine folks at Turtle Island Foods in Hood River, Oregon, and shipped well in her beautiful red box to our store late last week.”

Bannister concluded the ceremony by stating, “You have fulfilled your duties with grace, Murphy the Tofurky, and by virtue of The Wedge Co-op, I grant you a full pardon this holiday season, and I hope you live your days peacefully at the Gardens of Eagan. Off you go.”

To honor the Tofurky pardoning, Turtle Island Foods is donating two cases of Tofurky Feasts (which serve six each) this month to the Groveland Food Shelf in Minneapolis.

A video of the ceremony can be viewed here: http://wedge.coop/food-news/thanksgiving-tofurky-pardon

About Turtle Island Foods

Turtle Island Foods is an independent, family-owned business in Hood River, Oregon. Turtle Island started out making tempeh in 1980 and then introduced the famous Tofurky roast in 1995. Tofurky is one of the fastest growing brands in the frozen and refrigerated meat alternative category.

Contacts

Crier Communications
Shaina Zalma
310-274-1072 x203
shaina@crierpr.com

http://www.tofurky.com

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