Nicki Minaj Helps Turn Black Friday Pink for Breast Cancer Awareness

MIAMI--(BUSINESS WIRE)--With the help of rapper, singer and songwriter, Nicki Minaj, Black Friday — the traditional start of the holiday shopping season — will once again turn pink on Nov. 26 as CompUSA and TigerDirect turn the shopping extravaganza into a charitable free-for-all for the fourth consecutive year. The consumer electronics and technology retailers expect to raise more than $100,000 from a portion of online sales and from customer donations to Susan G. Komen for the Cure®, the world’s largest breast cancer organization.

“Along with our customers, we will make a tremendous impact on Komen for the Cure’s promise to end breast cancer.”

"I fully support the efforts of Pink Friday and the goal of raising funds to support Susan G. Komen for the Cure and their charge to bring an end to breast cancer,” said Minaj. “I am pleased to be associated with the Pink Friday initiatives and to raise awareness amongst fellow African American women who are often the hardest hit by breast cancer."

Customers can get involved in the following ways:

Donate $1, $5, $10 or $20, on top of their in-store or online purchase to Komen for the Cure.
Watch a live 12-hour Webcast that will be available on www.CompUSA.com and www.tigerdirect.com, from noon to midnight. During the live webcast, limited quantities of electronics and other products will be sold at 50 percent off list price. The full proceeds from the sales will go directly to Komen. Sponsors of the Webcast include Intel, AMD, Lenovo, Logitech, I-INC, Canon, CA, Toshiba, TRENDnet, Garmin, Targus, Ultra, Samsung and Sony.
View inspiring breast cancer survivor videos and educational segments during the webcast.

“As we enter into our fourth Pink Friday, we are reminded that giving back is what the holiday season is all about,” said Gilbert Fiorentino, Chief Executive of Systemax Technology Product Group, including CompUSA and TigerDirect. “Along with our customers, we will make a tremendous impact on Komen for the Cure’s promise to end breast cancer.”

The 12-hour Webcast will feature an interview (via Skype) with Nicki Minaj and her “Your Love” video from her debut album, Pink Friday, breast cancer survivor interviews, informational videos and the sale of thousands of products at 50 percent off, with 100 percent of the proceeds donated to Komen. The products go “live” at different times during the Webcast and are sold to the first people who call in. The online products being offered at 50 percent off will not be available in stores, but in celebration of Pink Friday, all of CompUSA and TigerDirect’s retail locations throughout the country and in Puerto Rico will go “pink” with décor, bags, in-store donations and more.

“We are so grateful for CompUSA and TigerDirect’s continued dedication to our Komen and our promise to find a cure for breast cancer,” said Katrina McGhee, vice president of global partnerships at Komen for the Cure. “Pink Friday is one of the biggest shopping days of the year and this program allows a huge audience to learn about our cause and have the opportunity to give back as they start their holiday shopping.”

The following store locations will feature Pink Friday initiatives and events:

Christiana, DE – 106 Geoffrey Drive
Dover, DE – 1350 N. Dupont Hwy.
Jefferson, GA – 235 Hog Mountain Road
Altamonte Springs, FL – 130 E. Altamonte Drive
Aventura, FL – 17641 Biscayne Blvd.
Brandon, FL – 11211 Causeway Blvd.
Clearwater, FL – 23656 U.S. 19 North
Deerfield Beach, FL – 1835 W. Hillsboro Blvd.
Fort Lauderdale, FL – 1740 N. Federal Highway
Fort Myers, FL – 13741 S. Tamiami Trail
Jacksonville, FL – 10207 Buckhead Branch Drive
Jacksonville, FL – 9244-A Arlington Expressway
Kendall, FL – 12200 N. Kendall Drive
Miami, FL – 7440 North Kendall Drive (Dadeland)
Miami, FL – 14951 South Dixie Highway (Falls)
Miami, FL – 7795 West Flagler Street
Orlando, FL – 7802 South Orange Blossom Trail
Pembroke Pines, FL – 10121 Pines Blvd.
Plantation, FL – 12170 West Sunrise Blvd.
Tampa, FL – 701 North Dale Mabry
Palm Beach Gardens, FL – 3942 Northlake Blvd.
Chicago, IL- 2500 North Elston Ave.
Hoffman Estates, IL – 675 West Golf Road
Naperville, IL – 175 Ambassador Drive
Orland Park, IL – 201 Orland Park Place
Durham, NC – 1058 West Club Blvd.
Raleigh, NC – 3131 Capital Blvd.
Guaynabo, PR – 1498 Roosevelt Avenue
El Paso, TX – 9521 Viscount Avenue
McAllen, TX – 1800 South Main, Suite 400
Arlington, TX – 1600 Interstate 20 W
Dallas, TX – 14060 Dallas Pkwy
Euless, TX – 2800 Hwy 121
Plano, TX – 721 Central Expressway
Bunker Hill, TX – 9714 Katy Freeway

In 2010, an estimated 207,090 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 54,010 new cases of non-invasive (in situ) breast cancer, according to the American Cancer Society. Susan G. Komen for the Cure, the global leader in funding breast cancer research, has invested nearly $1.5 billion in research and community health programs with nearly $465 million of it directly dedicated to research.

For more information on Pink Friday, please visit www.pinkfriday.org.

About TigerDirect

TigerDirect (http://www.tigerdirect.com) serves the needs of both personal and business computer users, selling consumer electronics, computers, digital media technology and peripherals via retail stores, catalog and Internet channels. TigerDirect is a subsidiary of Systemax Inc. (NYSE: SYX).

About CompUSA

The CompUSA companies (www.compusa.com) serve the needs of both personal and business computer users, selling consumer electronics, computers, digital media technology and peripherals via retail stores, catalogs and Internet channels. The CompUSA companies are subsidiaries of Systemax Inc. (NYSE: SYX).

About Systemax Inc.

Systemax Inc. (http://www.systemax.com), a Fortune 1000 company, sells personal computers, computer supplies, consumer electronics and industrial products through a system of branded ecommerce web sites, direct mail catalogs, relationship marketers and retail stores in North America and Europe. It also manufacturers and sells personal computers under the SYX and Ultra brands.

About Susan G. Komen for the Cure®

Susan G. Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Susan G. Komen Race for the Cure®, we have invested nearly $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information visit www.komen.org or call 1-877 GO KOMEN.

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