youchange Teams Up With the Phoenix Coyotes to Celebrate America Recycles Day with Electronics Collection Event

This Event Launches the youchange Local Electronic Collection Series That Will Be Co-Sponsored by Local Employers and Sports Teams

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--YouChange Holdings Corp (“youchange”) (OTCBB:YCNG) a leading eWaste and re-Commerce service platform, today announced the first of several upcoming local events in Arizona. On Thursday November 18^th from 6pm – 8pm, youchange will join the popular ArtsBridge at Stetson Plaza in Old Town Scottsdale, AZ to celebrate America Recycles Day.

“We are active recyclers in our offices and at Jobing.com Arena and know that adding our tickets as an incentive is a nice bonus to people who actively participate in recycling themselves.”

youchange wants to empower you to clean your closets and drawers and bring your used electronics to Stetson Plaza in Old Town Scottsdale on Thursday evening November 18^th to earn cash, youchange reward points, and one of 100 Tickets to an upcoming Phoenix Coyotes game!

“We are excited to launch our first of many local electronics collection events. Our hope is that people will take a few minutes to help the environment by bringing in their unwanted, functioning or non-functioning gadgets,” said Jeffrey Rassás, youchange Founder & CEO. “eWaste is one of the fastest growing problems facing the world today. Our company’s mission is to help change the way used electronics get disposed of by offering consumers an incentive to use our platform that helps keep electronics out of the landfills.”

The first 100 people who bring in an unwanted, functioning electronics device such as a laptop, computer, cell phone, PDA or smartphone will earn cash, youchange rewards points, and a free ticket to the Coyotes vs. Blackhawks in March 2011. These tickets do not go on sale to the public until December, but the Coyotes have made these tickets available in their support of America Recycles Day.

“The Phoenix Coyotes are pleased to partner with youchange to support America Recycles Day and help collect recyclable electronics,” said Coyotes Vice President of Marketing and Communications Jim Brewer. “We are active recyclers in our offices and at Jobing.com Arena and know that adding our tickets as an incentive is a nice bonus to people who actively participate in recycling themselves.”

“We want people to join the youchange community and start changing the world one gadget at a time,” said Rassás. “Our “Green for Gadgets Program” will reward our members with not only cash but also youchange reward points and the opportunity to join the youchange community.”

About YouChange Holdings Corp

YouChange Holdings Corp is an early stage development and acquisition company focused on the purchase, refurbishment, and resale of used consumer electronics to both consumers and business markets. The youchange platform includes paying cash and reward points to businesses and consumers for their used electronics; refurbishing and recycling those products; and the sale and re-Commerce of these products, as well as licensing of proprietary data through its back-end enterprise management software as a service platform. Some of these products include batteries, laptops, computers, cell phones, smart phones, PDAs, mp3 players, calculators, external drives, game consoles, digital cameras, streaming media devices, tablet e-readers and camera lenses. The company was formerly known as YouChange, Inc. and changed its name to YouChange Holdings Corp and trading symbol to YCNG in March 2010 after the completion of a merger with Bluestar Financial Corporation. The company was incorporated in 2008 and is based in Scottsdale, Arizona.

This document contains forward-looking statements that are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected. These risks, assumptions and uncertainties include: the ability of the Company to raise capital, the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price-competitive marketplace; changes in the nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technological change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.