Direct Alliance a Finalist for Three Stevie Awards for Women in Business

Integrated Sales and Marketing Solutions Provider in Running for Best Company, Best Employer and Best Executive of the Year

TEMPE, Ariz.--(BUSINESS WIRE)--Direct Alliance, a wholly-owned subsidiary of TeleTech Holdings, Inc. (NASDAQ: TTEC) and a leading outsourcing provider of integrated sales and marketing solutions, today announced the company is a finalist for three Stevie Awards for Women in Business. As part of the 7th annual Stevie Awards for Women in Business the company has been recognized in the "Best Executive – Services Business," Best Overall Company of the Year – Service Business,” and “Employer of the Year,” categories.

“To be recognized as a finalist in three award categories demonstrates the true collaborative nature of our success at Direct Alliance”

This year's finalists represent the top 30 percent of more than 1,200 entries – a record for the competition – which were submitted for consideration in 54 categories. Direct Alliance has a long history with the Stevies, with four Stevie award wins since the program began in 2006.

Judi Hand, president and general manager of Direct Alliance, has more than 20 years of experience in sales, service and marketing to businesses and consumers. She has led changes that improved company performance, transformed go-to-market strategies, created jobs in the community, turned the company into a “greener” place to work and encouraged work-life balance.

"To be recognized as a finalist in three award categories demonstrates the true collaborative nature of our success at Direct Alliance,” said Hand. “I am honored to be personally recognized alongside my colleagues for these prestigious honors."

As an employer, the Direct Alliance team supports new business growth and, in 2010, filled more than 500 professional sales positions while keeping attrition levels 50 percent lower than the industry norm. The company has an innovative culture that celebrates diverse perspectives and promotes balance, recognition, and continuous improvement. Work/life balance programs such as myWorkLife, Employee Assistance, Wellness Program, and Concierge Services.

Stevie winners will be announced at this year's awards dinner, which will take place on Friday, November 12 at the Marriott Marquis Hotel in New York.

About Direct Alliance

Direct Alliance offers sales and marketing outsourcing solutions for its clients across a variety of countries and industries including high tech, retail, healthcare, software, consumer electronics, and telecommunications. Utilizing state-of-the art technology and best practices, Direct Alliance provides integrated sales solutions such as inbound and outbound sales programs, direct marketing, analytics, e-commerce, and order management. These solutions enable highly recognized brands to extend their market coverage in small, mid-size, and enterprise segments while accelerating sales with some of the best revenue-to-expense ratios in the business process outsourcing (BPO) industry. Founded in 1993, Direct Alliance is headquartered in Tempe, Arizona and employs over 1,000 people. It is a wholly owned subsidiary of TeleTech Holdings, Inc. (NASDAQ: TTEC), a top 100 technology-enabled global outsourcing provider recognized by the International Association of Outsourcing Professionals (IAOP). For additional information, visit www.DirectAlliance.com or call 800.656.5827.

About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.