IdeaPaint Joins NBC’s “School Pride” to Transform Underserved School Communities Nationwide

Dry-erase paint provides new spaces for 360-degree learning and limitless creativity

ASHLAND, Mass.--(BUSINESS WIRE)--IdeaPaint, the creator of high-performance dry-erase paint solutions, today announced its partnership with NBC’s new reality series “School Pride,” to provide several profiled schools with large-scale installations of IdeaPaint – helping teachers and students to collaborate, interact and discover new ways of learning.

“Thanks to IdeaPaint, these school children and their teachers will benefit from high-performance writing space and hopefully become more productive and creative with their studies”

"School Pride" is a proactive, alternative series created by executive producers Cheryl Hines ("Curb Your Enthusiasm") and Denise Cramsey ("Extreme Makeover: Home Edition" and "True Beauty"), that chronicles stories of communities coming together to renovate their aging and broken public schools. The cameras follow students, teachers, parents and community members as they volunteer to rebuild each facility and ultimately unveil a brand-new, completely renovated school.

IdeaPaint’s innovative dry-erase paint product helped to transform and restore surfaces within several of the schools featured during the reality series – all of which were in a declining state due to circumstances such as budget cuts and aging buildings. And because IdeaPaint is applied just like normal paint, it was used to easily repaint existing whiteboards and old chalkboards as well as unique spaces.

At the Los Angeles Center for Enriched Studies, IdeaPaint converted 70 worn-out chalkboards into high-performance whiteboards and also transformed the music and culinary arts rooms into unique 360-degree learning environments. At Needles High School in Needles, California, IdeaPaint was used to create an innovative space for the school’s technical and vocational studies program.

“IdeaPaint is perfectly suited for the school environment to help create interactive, exciting, durable and dynamic learning spaces—for students and teachers—in a cost-effective manner,” said Bob Munroe, CEO of IdeaPaint. “We are honored to be a part of this broadcast series and to have the ability to help to inspire and motivate these deserving students and their teachers with IdeaPaint. IdeaPaint encourages kids of all ages to go ahead and write on the walls!”

“Thanks to IdeaPaint, these school children and their teachers will benefit from high-performance writing space and hopefully become more productive and creative with their studies,” said executive producer, Denise Cramsey, of "School Pride." “It is incredibly gratifying to see the smiling students – post renovation – and know that you played a role in rebuilding this community in need and helping to instill a lifelong love of learning.”

"School Pride" airs on NBC on Friday nights at 8:00 pm ET/PT. Specific episodes featuring IdeaPaint include the Needles High School episode titled “Hometown Heroes,” which is scheduled to air Friday, November 12 at 8/7 c. The series is produced by Denise Cramsey Productions and Horizon Alternative Television.

About IdeaPaint

IdeaPaint is a single-coat, roller-applied paint that turns any smooth surface into a high-performance dry-erase writing surface. IdeaPaint creates dynamic environments within corporate, educational and home settings. For more information, please visit www.ideapaint.com. For ongoing company and product updates, follow us on Twitter at www.twitter.com/ideapaint or connect on Facebook at www.facebook.com/ideapaint.