Alexander Wang Selects CREATETHE GROUP and CTS PLATFORM for Next Generation E-Commerce

Online Channel Recognized as Imperative to High-Growth Fashion Brand’s Expansion

NEW YORK--(BUSINESS WIRE)--CREATETHE GROUP today announced that it has been selected by Alexander Wang to re-launch the brand’s next generation e-commerce presence. CREATETHE GROUP will develop the Alexander Wang online store on the CTS PLATFORM and will also manage all online marketing, customer service and photography services through their in-house studio.

“We partnered with CREATETHE GROUP because of their deep e-commerce experience in the luxury and fashion sector, as well as their unrivaled ability to create online stores that are not only functional, but provide an exciting and innovative brand experience”

Since its launch in 2007, the Alexander Wang brand has experienced significant growth. The company has identified the digital channel as a key element to help fuel its future expansion, helping to communicate the brand and drive product sales into new markets.

“We partnered with CREATETHE GROUP because of their deep e-commerce experience in the luxury and fashion sector, as well as their unrivaled ability to create online stores that are not only functional, but provide an exciting and innovative brand experience” said Dennis Wang, CPO, Alexander Wang. “We see digital as fundamental to our development as a brand, and one of the most powerful ways for us to connect with our customers.”

“It has been exciting to watch the rapid growth of the brand and we are thrilled to have now been selected to partner in taking the brand to the next level,” said James Gardner, founder and CEO of CREATETHE GROUP. “Alexander Wang is a digital native and really gets the importance of the digital channel from the perspective of content, commerce and community in growing the brand. Our team is looking forward to working closely with him and the Alexander Wang team.”

About Alexander Wang

Alexander Wang launched his first full women’s collection in 2007, selling globally to more than 200 stores. In 2008, he received top honors as the recipient of the Vogue/CFDA Fashion Fund; in 2009, he won his first CFDA Award as the Swarovski Womenswear Designer of the Year, and his second followed in 2010 in the Accessory Category. Now at 26, Alex currently resides in Manhattan, which is also where his first flagship store will open early next year.

About CREATETHE GROUP

CREATETHE GROUP delivers luxury digital experiences through its unique combination of Interactive Agency services and Digital Commerce offering, CTS PLATFORM. Headquartered in New York City with offices in London, CREATETHE GROUP’s global clients include Bulgari, Burberry, Calvin Klein, David Yurman, Donna Karan, DKNY, dunhill, Fendi, Frette, Juicy Couture, kate spade new york, La Perla, Louis Vuitton, Marc Jacobs, Neiman Marcus, NOWNESS, Oscar de la Renta, Tom Ford, Tory Burch, St John and Vichy.

CTS PLATFORM is a global, enterprise-class, cross-channel commerce platform that seamlessly integrates commerce, content and community. CTS PLATFORM has been certified by Keynote Systems, Inc. to support more than $1 billion in annual revenue in the US, Europe and Asia.

For more information, please visit www.createthegroup.com or email [e-mail].