EA SPORTS FIFA Soccer Franchise Sales Top 100 Million Units Lifetime

FIFA 11 Ultimate Team Free Download Available Now

REDWOOD CITY, Calif.--()--Electronic Arts Inc. (NASDAQ: ERTS) today announced that sales of its EA SPORTS FIFA Soccer franchise surpassed 100 million units lifetime* during the launch of FIFA Soccer 11. The best-selling sports videogame franchise in the world, now in its 18th year, sold a record-breaking 2.6 million copies in the first five days after launching FIFA Soccer 11 to become the fastest selling sports videogame of all time. FIFA Soccer 11 sales are up 20%^ versus last year on a comparable basis with sell-in approaching 8 million units.

Now, one of the franchise’s most popular online modes—FIFA 11 Ultimate Team—is available for the first time ever for free**. FIFA 11 Ultimate Team can be downloaded through the main menu in FIFA Soccer 11 with one click on any connected PlayStation®3 computer entertainment system and Xbox 360® videogame and entertainment system.

“Few videogame franchises ever reach the 100 million units mark and we have millions of fans around the world to thank for helping us to this milestone,” said Matt Bilbey, vice president of football, EA SPORTS. “It is a wonderful tribute to all of these fans playing FIFA 11 that our most popular and played DLC is available today for the first time ever for free.”

FIFA 11 Ultimate Team challenges gamers to build a squad of the world's best football stars by earning, buying, selling and even trading players with other Ultimate Team gamers around the world. They can strategically craft squads to get the best chemistry and team rating, and then take them onto the pitch to compete in online and single-player tournaments which are updated weekly.

FIFA 11 Ultimate Team delivers a number of major changes as requested by gamers. Gamers can now pit their ultimate team directly against their friends' best squads in Play A Friend online matches—the No. 1 requested new feature. Plus, when away from their consoles gamers can engage in the full auction and trading system on the web through an enhanced Ultimate Team web app which links directly to the FIFA 11 Ultimate Team console experience.

Localized into 18 languages and available in 51 countries, FIFA Soccer 11 is available for the PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system, Wii™, PC, Nintendo DS™, PlayStation®2, PSP® (PlayStation®Portable), iPhone® and iPod® touch.

Visit http://www.facebook.com/easportsfifa to join the EA SPORTS FIFA Facebook group or visit http://www.ea.com/soccer/ for more information about the game. Screenshots are available at http://info.ea.com. The game is rated “E” for Everyone by the ESRB and 3+ by PEGI in Europe.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA ELITE basketball, NCAA® Football, Fight Night boxing, EA SPORTS MMATiger Woods PGA TOUR® golf, and EA SPORTS Active.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

* According to internal sales data

**Restrictions and conditions apply. Please see back of pack for details.

^ after 4 weeks of sales

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, Pogo and EA SPORTS Active are trademarks of Electronic Arts Inc. Official FIFA licensed product © The FIFA name and OLP Logo are copyright or trademark protected by FIFA. All rights reserved. Manufactured under license by Electronic Arts Inc. Player names and likenesses used under license from FIFA, International Federation of Professional Footballers "(FIFPro)" and national teams. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Microsoft, Xbox, and Xbox 360 are registered trademarks of the Microsoft group of companies. “PlayStation” and PSP are registered trademarks of Sony Computer Entertainment Inc. Wii and Nintendo DS are trademarks of Nintendo. iPod and the iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6498750&lang=en

Contacts

Electronic Arts Inc.
Steve Frost, 604-456-5067
Sr. Publicist
sfrost@ea.com
Jen Riley, 604-456-5081
PR Director
jriley@ea.com
David Tinson, 650-628-5189
V-P, Communications
dtinson@ea.com

EA SPORTS FIFA SOCCER FRANCHISE SALES TOP 100 MILLION UNITS LIFETIME (Photo: Business Wire)

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Contacts

Electronic Arts Inc.
Steve Frost, 604-456-5067
Sr. Publicist
sfrost@ea.com
Jen Riley, 604-456-5081
PR Director
jriley@ea.com
David Tinson, 650-628-5189
V-P, Communications
dtinson@ea.com