LucidMedia Makes Strategic Personnel Appointments

RESTON, Va.--(BUSINESS WIRE)--LucidMedia (www.lucidmedia.com), a leading digital advertising management platform, announced two strategic personnel milestones which will take the company to the next level as a media platform. LucidMedia announced today that they have hired Natalie Mazer as Vice President of Optimization to maximize the performance of the LucidMedia demand-side platform. LucidMedia also announced today that Paul Rostkowski, formerly Vice President of Sales, has been promoted to Chief Revenue Officer (CRO).

“Paul Rostkowski is an industry rainmaker who has proven he can bring in the revenue and oversee the best sales team in the business. He is an advocate for the advertiser and a key player on the management team here at LucidMedia.”

Natalie Mazer comes to LucidMedia from MediaMath where she was Yield Director. Before that, Natalie was Risk Manager for American Express and has extensive experience in optimizing display and search advertising campaigns. Her passion for exceeding client goals and expectations ensures that she will seamlessly meld with the current account management and advertising operations teams at LucidMedia. Natalie has a Ph.D. in Aeronautical Engineering from Imperial College, London and a B.S. in Mechanical Engineering from Rutgers University in New Jersey. Her data-driven, strategic recommendations and campaign performance oversight will continue to solidify LucidMedia’s leadership position in the rapidly changing digital advertising industry.

Paul Rostkowski has headed the LucidMedia sales team for the past two and a half years. Prior to LucidMedia, Paul served as Vice President of Advertising at Hoover’s Inc., a subsidiary of Dun & Bradstreet, where he was responsible for ad sales strategy, development, and implementation. In this role Paul managed the ad sales team and oversaw the ad operations group driving nearly 300% growth during his tenure. As the newly appointed Chief Revenue Officer, Paul will take on new strategic responsibility for all revenue generation as well as continue to oversee sales management.

“Our digital advertising management platform has been receiving incredibly positive industry feedback from our agency clients and technology partners. LucidMedia has become one of the top providers in the demand-side platform space due to our standard-setting capabilities and competitive performance. Having an industry veteran like Natalie driving optimization going forward means that we are perfectly positioned to grow as the landscape continues to evolve,” said Ajay Sravanapudi, Founder and CEO of LucidMedia.

Ajay went on to comment on the new Chief Revenue Officer position, “Paul Rostkowski is an industry rainmaker who has proven he can bring in the revenue and oversee the best sales team in the business. He is an advocate for the advertiser and a key player on the management team here at LucidMedia.”

These two key additions follow on the heels of a recent hiring round that included additional account managers, advertising operations, and marketing staff in LucidMedia’s Reston, Virginia headquarters. LucidMedia has also recently added several new sales team members nation-wide, highlighting their growth as a digital advertising technology company.

About LucidMedia

LucidMedia (www.lucidmedia.com) is the most comprehensive and transparent digital advertising management platform for targeting and optimizing display campaigns. The LucidMedia platform with ClickSense® page-level contextual analysis and intelligent real-time bidding (RTB) is available as both self-service and managed service solutions to interactive agencies and brand advertisers. The LucidMedia platform employs an easy-to-use interface to deliver proprietary optimization, consolidated buying across the largest integrated media repositories, unique insight into real-time inventory availability, preemptive brand safety, universal frequency capping, and reach into 95% of the online population. Founded in 1999, LucidMedia processes more than one billion impressions daily for hundreds of major brand advertisers.