US tops $5 Billion Mobile Advertising Spend in 2015 projects new Smaato Whitepaper

NEW YORK & REDWOOD SHORES, Calif.--(BUSINESS WIRE)--Smaato Inc., the leading mobile ad optimizer and mobile advertising company released its latest mobile advertising whitepaper about the US market in association with MobileSQUARED. The free whitepaper can be downloaded at: www.smaato.com/whitepaper.

The US is the second largest market globally in terms of mobile advertising spending behind Japan. Until end of this year the US mobile advertising market size is expected to be worth $797,6 million and will move closer to Japan (more than $1 billion in 2010) next year with a forecast of $1,24 billion for 2011 and $5.04 billion for 2015. Last week Smaato also unveiled research data to the top 5 European countries (UK, France, Germany, Italy, Spain) that will join the ‘billionaires club’ in 2015.

The US has over 300 million active mobile subscriptions, of which, almost one-third use their mobile phone to browse. Because of the high number of mobile users, the average mobile advertising campaign spend is between $75,000 – 100,000, which is much higher than in other countries.

“Mobile is a conversation that all DDB clients want to have now. And we are happy to share our experience that when mobile is used effectively it makes all media work harder. We believe that mobile can be an integral component of a larger campaign as long as it works to connect people with people, not just people with brands”, said Jeff Swystun, CCO, DDB Worldwide.

Smaato’s whitepaper can be read in full detail at www.smaato.com/whitepaper

About Smaato

Smaato (www.smaato.com) is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers, developers, ad networks and operators. More than 9,000 publishers have signed up with Smaato as a partner to monetize their content in 220+ countries and Smaato is managing 16 billion ad requests per month. SOMA’s unique feature is the aggregation of 50+ leading ad networks globally to maximize mobile advertising ARPU.