SAN MATEO, Calif.--(BUSINESS WIRE)--4INFO, a leading mobile advertising company, today announced the launch of the next generation AdHaven™, an ad serving and management platform that provides intelligent audience and behavioral targeting on multiple mobile channels to optimize campaign performance and consumer engagement. AdHaven, which enhances 4INFO’s complete mobile ad platform with display advertising, is the only ad server on the market to provide integrated ad management and reporting for SMS alongside mobile web, application, and video.
The company also announced today that through AdHaven, the mobile web display portion of its Mobile Audience Network now reaches a unique audience of more than 63 million, which represents 75 percent of all U.S. Mobile Web users according to a recent Nielsen report*. The overall reach of the 4INFO Audience Network is even greater, as it includes the largest SMS ad network in the US, with more than 45 million unique users. AdHaven offers display and SMS advertising, as well mobile app, rich media, and video ad units. A recent campaign for KFC Doubilicious contained a full 360 degree, multi-channel mobile advertising campaign, and featured a 100 percent share of voice rich media integration in the Backbreaker iPhone app, resulting in nearly one million installs of the KFC branded app.
“Although recognized for having the largest SMS ad network and almost every premier SMS publisher in the U.S., the new Nielsen numbers show that 4INFO now provides tremendous reach in mobile display advertising as well. These results validate 4INFO’s growth in providing a full service mobile advertising platform across all mobile channels,” said Julie Shumaker, SVP of sales and marketing, 4INFO. “The majority of our growth since 2009 has been in the smartphone market. It’s exciting to see the kind of success that is possible with a full cross-channel mobile campaign and the movement of online budgets over to mobile.”
“4INFO’s platform delivers an essential combination of broad reach and specificity of audience,” said Jordan Rohan, managing director, Stifel Nicolaus. “That combination enables marketers to increase investment in mobile marketing, and to do so with an ROI mindset.”
4INFO is a mobile advertising company that delivers the highest mobile ROI per interaction for the world’s top publishers, application developers, agencies, and brands. AdHaven™ is the company’s flagship mobile advertising platform that serves a wide range of ad units across all mobile channels, including mobile web¸ apps, video, and SMS. Publishers and app developers use AdHaven to sell and manage ads or optimize revenue using 3rd party ad networks, including 4INFO’s Audience Network. AdHaven brings the first real audience targeting to the mobile ecosystem with superior analytics and proprietary data partnerships. 4INFO also offers a SMS publishing platform and related consumer services. 4INFO investment partners include US Venture Partners, Draper Fisher Jurveston, NBC Universal’s Peacock Equity Fund, Mezzanine Capital Partners, and Gannett Company, Inc. 4INFO is headquartered in San Mateo, CA with offices in New York, NY. Learn more at: http://www.4info.com
*Source: Nielsen Mobile NetView, Custom User-Defined Report, September 2010.