TIANJIN, China--()--Yayi International Inc., (OTC Bulletin Board:YYIN) (“Yayi International” or “the Company”), the first mover and a leading producer and distributor of premium goat milk formula products for infants, toddlers, young children, and adults in the People’s Republic of China (“China”), today announced its participation in the 4th China Quality Food Expo and the 2010 China Tianjin (Bohai-Rim) International Food Trade Fair, one of China’s largest annual trade fairs for the food industry, held at the Tianjin International Exhibition Centre November 4-7, 2010.
“We are excited to display our new product portfolio in this year’s trade fair held at Bohai rim, a key economic development region in China”
Yayi International will showcase its full range of “Milk Goat” branded goat milk products, including three new goat milk products targeting infants, toddlers and young children, at Booth # A002, A003, A042 and A043, through free samples and product displays.
More than 1,000 domestic and overseas food dealers and purchasers, along with professional buyers, consumers and retailers are expected to attend the trade fair. The fair features a total of 58 kinds of foods in five categories, including health food, green food, local special food, convenient snack food, dairy and milk products as well as cereal & oil products. In addition to Yayi International, renowned domestic food exhibitors include Master Kong and Teda Winery.
"We are excited to display our new product portfolio in this year’s trade fair held at Bohai rim, a key economic development region in China,” commented Ms. Li Liu, Chief Executive Officer of Yayi International. “We anticipate that the trade fair will provide us with an excellent opportunity to further expand our market presence and increase the visibility of the Milk Goat brand in the food industry. We look forward to leveraging the platform to educate distributors and consumers about the health benefits, premium quality, and safety of our goat milk products.”
For more information about the trade fair, please visit http://www.cbrf.cn/.
About Yayi International
Yayi International is the first mover and a leading producer and distributor of premium goat milk formula products for infants, toddlers, young children and adults in China. Its current formula product lines are targeted at the premium market segment and health-conscious consumers. The Company has a vertically-integrated production process. It sources raw goat milk from its proprietary dairy farms and neighboring dairy goat farmers on a long-term contract basis in milk collection centers, which ensures high quality control of its products. The Company's distribution network comprises of a nationwide footprint across China in 23 provinces and municipalities including domestic and multinational supermarkets, infant-maternity store chains, and drug stores as well as catalogue sales and a dedicated online store at Taobao.com.
Forward-looking Statements
This press release contains certain statements that may include 'forward-looking statements'. All statements other than statements of historical fact included herein are 'forward-looking statements'. These forward looking statements are often identified by the use of forward-looking terminology such as 'believes,' 'expects' or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website ( http://www.sec.gov ). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.


