Business Wire
 JAFRA® Cosmetics International, Inc.
October 28, 2010 09:00 AM Eastern Daylight Time 

JAFRA Cosmetics Launches New Business Opportunity in India with Joint Venture Partner Ruchi

NEW DELHI--(BUSINESS WIRE)--On October 18th, JAFRA RUCHI COSMETICS INDIA, a strategic joint venture between the RUCHI GROUP and the parent company of JAFRA® Cosmetics International, Inc. (JAFRA), VORWERK GROUP, commenced operations in New Delhi, India.

JAFRA RUCHI COSMETICS, with offices located in prestigious Connaught Place, has begun business with 53 world renowned JAFRA products including its flagship Royal Jelly line, JAFRA Dynamics lines as well as skin brightening and fragrance products selected specifically for the India market.

Simultaneously JAFRA will introduce a revolutionary business opportunity system designed for individuals looking to earn extra income and become part of a worldwide network of successful sales Consultants.

In preparation for the launch, Managing Directors Harish Singla and Johan Wicklund with a team of over forty dedicated and experienced staff, have assembled a powerful group of founding Consultants from many targeted growth areas throughout India.

“We are confident that India will quickly become a leading growth market for JAFRA’S worldwide portfolio. Our unique and competitive partnership with Ruchi has allowed us to fast track our market entry into India and will provide the foundation for success. Most importantly, the JAFRA business opportunity will provide powerful income earning opportunities for many people in India who are looking for the chance to transform their lives,” says JAFRA President & Chief Executive Officer Dr. Friedrich Kroos.

JAFRA Ruchi Cosmetics will hold an official Grand Opening Ceremony on November 22, 2010 at the newly opened Kingdom of Dreams in New Delhi where a special program designed to commemorate this historical launch will take place. JAFRA will be announcing several key business driving initiatives at this exciting inaugural event.

About the JAFRA Brand

JAFRA is a leading direct-sales producer of beauty products, marketing in 18 countries throughout Latin America, North America, Europe and now Asia. Over 550,000 independent Consultants generate sales in excess of half a billion US dollars, marketing the JAFRA brand of skin and body care, color cosmetics, spa, men’s skin care and grooming products, and fragrances. Headquartered in Westlake Village, California, JAFRA has been a member of the Vorwerk Group since 2004. Vorwerk & Co. KG is a multibillion-dollar family enterprise with headquarters in Wuppertal, Germany. Established in 1883, Vorwerk is one of the world’s largest direct selling companies. To learn more, visit www.JAFRA.com.

Information on JAFRA RUCHI COSMETICS INDIA: http://jafra.net.in/

Contacts

JAFRA® Cosmetics International, Inc.
Janice Jackson
Senior Vice President and Chief Marketing Officer
805-449-3055
janice_jackson@jafra.com

 JAFRA® Cosmetics International, Inc.

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