ArcSoft Collaborates with AMD on OpenCL™ Technology with AMD Radeon™ HD 6800 Series Graphics and Debuts TotalMedia Theatre 5

FREMONT, Calif.--(BUSINESS WIRE)--ArcSoft, Inc., the world-leading multimedia software provider, announced today its collaboration with AMD (NYSE: AMD) on OpenCL™ technology with AMD Radeon™ HD 6800 series graphics and the pre-release of its best-selling multimedia player application, TotalMedia Theatre 5 this holiday season.

“Pure CPU computing is in the past. We are now entering an era of smart computing”

OpenCL™ (Open Computing Language) is an open standard and framework that allows programs to execute on a heterogeneous platform consisting of a CPU and GPU. Using the best hardware resources of the system, OpenCL adds new dynamics to multimedia applications to handle resource intensive tasks such as editing and converting high definition videos.

ArcSoft’s products, which are optimized with OpenCL, include the upscaling technology SimHD® on TotalMedia Theatre 5 and H.264 encoders across many applications such as TotalMedia ShowBiz, TotalMedia Studio, and MediaConverter 7. With OpenCL-based H.264 encoders, the encoding process takes the full capacity of the entire PC rather than being limited to the CPU processors, which makes the job more efficient. In addition, the OpenCL-based SimHD is now upgraded with ArcSoft’s De-Noise and Dynamic Lighting technologies, and frame rate conversion. This allows users to enjoy a smoother and more vivid video playback.

”More and more consumers expect a seamless visual entertainment experience on their PC, and using open standards is an effective way to harness available system performance to help improve that experience,” said Matt Skynner, corporate vice president, AMD Graphics. “As a leader in high-performance graphics, AMD has raised the bar for GPU compute with AMD Radeon HD 6800 series graphics. This technology, combined with various OpenCL based applications from ArcSoft, enables consumers to easily edit high-definition video, convert media files to mobile devices, and enjoy smooth playback of movies with amazing speed.”

“Pure CPU computing is in the past. We are now entering an era of smart computing,” said George Tang, ArcSoft's VP and General Manager of VHE group. “This implies to intelligently balance system’s resources including utilizing GPU for general purpose computing. With AMD’s dedication and great support, we have again reiterated our core components to take advantage of both GPU and CPU through the industry standard OpenCL APIs.”

Optimized for compatibility with the new AMD Radeon HD 6800 series graphics, TotalMedia Theatre 5 will officially be released this holiday season with the following features:

Plays Blu-ray 3D™ movies and converts 2D movies to 3D in real-time
Includes online video streaming directly from popular streaming websites
Includes a powerful Media Manager to help you organize, view, and search for videos easily and quickly
Newly improved, OpenCL-based SimHD supports with De-Noise and increased frame-rate conversion
Provides a Smart Menu for browsing and bookmarking DVD and video files
Supports external subtitle files: SRT, SMI, SSA, IDX, and SUB
Supports video formats: AVS, WTV, MKV, (with multiple audio tracks and subtitles)
Supports audio formats: ALAC, wmal, APE, FLAC, LPAC, OFR
Redefined elegant Audio/Video Center and intuitive user interface

For more information and business inquiries, visit www.arcsoft.com/intouch/amdopenclpr. To request an evaluation build, email to amdni_opencl@arcsoft.com.

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit www.arcsoft.com.

OpenCL and the OpenCL logo are trademarks of Apple Inc. used by permission by Khronos.